With the new year upon us, it is a good time to take stock of your Personal Branding strategy. Is it time to up your game? With that in mind, here are some important trends in Personal Branding to take into account when mapping your strategy. Video Dominates The increasing ease of video production means…
Category: Company Branding
Business Owners Plan Your Personal Brand for 2019
As a business owner, your personal brand is an important part of your company’s success. At Brand Mirror we offer exceptional personal branding services in Washington D.C. that will help you to be more successful in your career. Understanding, developing and maintaining a personal brand should be part of your overall marketing strategy. But what…
5 Lessons We Can Learn from the NFL Owners & Nike
In August 2016, Colin Kaepernick, star quarterback for the San Francisco 49ers, silently sat during the playing of the National Anthem in protest of issues of “systematic oppression”, “equality and social injustice”, “racism and injustice in our criminal system”, “oppression of people of color in the United States”, and to not “show pride in a…
Four Ways to Avoid Brand Fatigue
When it comes to branding, there is such a thing as being “too much.” Brand fatigue refers to that tipping point when your public presence and message stop having a positive effect. It is the point when visibility, frequency, and emotional effect actually work against the brand instead of for it. The following tips will…
5 WAYS YOUR BRAND IS HURTING IS YOUR BUSINESS
Branding and marketing are not the same – and it matters. Many businesses get this wrong – from solopreneurs to well known companies – poor branding is an equal opportunity issue. One of the top issues businesses face is marketing – or at least – that is what owners, marketing managers, and social media managers…
8 FACEBOOK INSIGHTS FOR BRANDS TO CONSIDER WHEN ONLINE
Staying on top of all of the social media channels is challenging! Recently, I co-presented with Kelly McLaughlan of KME.Digital on Facebook and the key steps for Facebook admins to keep in mind. We were working with the Loudoun County Volunteer Fire & Rescue teams to highlight what they could do to expand their reach…