Is Your Personal Brand Keeping You from a Promotion?

Is Your Personal Brand Keeping You from a Promotion?

As your own Chief Marketing Officer, you have a say in how your brand translates to your career advancement. It’s possible to develop a brand that positions you for promotion, but there are ways that you can (mis)manage your brand that can have a negative impact as well. Here are five considerations when thinking about…

5 Ground Rules Before Starting a Difficult Conversation

5 Ground Rules Before Starting a Difficult Conversation

People disagree. It happens all the time, and it’s hard to know how to deal with disagreements. When it comes to family, politics and religion, the “Thanksgiving Rule” is to just not bring the topics up. But in an increasingly polarized world, we don’t always have the luxury of avoidance. In our personal lives, we…

What Your Executives Should Be Doing With Their Personal Brand

What Your Executives Should Be Doing With Their Personal Brand

The alignment of personal and company brand has become an integral part of a modern marketing strategy. This approach necessarily includes the entire C-Suite of executives. In this day and age all executives have both external and internal opportunities to build their personal brand. However, it is important to unpack the different roles of the…

5 Trends in Personal Branding for 2019

5 Trends in Personal Branding for 2019

With the new year upon us, it is a good time to take stock of your Personal Branding strategy. Is it time to up your game? With that in mind, here are some important trends in Personal Branding to take into account when mapping your strategy. Video Dominates The increasing ease of video production means…

Business Owners Plan Your Personal Brand for 2019

Business Owners Plan Your Personal Brand for 2019

As a business owner, your personal brand is an important part of your company’s success. Understanding, developing and maintaining a personal brand should be part of your overall marketing strategy. But what is a personal brand? The following insights will help you to understand personal branding and think about how best to implement your own.…