There are 5 Types of People on LinkedIn. Which One Are You?

There are 5 Types of People on LinkedIn. Which One Are You?

With 660+ million members, LinkedIn is the largest professional networking site in the world. Not all members take advantage of the huge opportunity this represents for their particular needs. While you don’t need to embrace every facet of the site, I recommend you have a strategic business branding approach to LinkedIn. Make LinkedIn work for…

5 Essentials for Every Thought Leader’s Marketing Toolkit

5 Essentials for Every Thought Leader’s Marketing Toolkit

In today’s world, it takes more than innovative, inspiring ideas to be a thought leader. With so many voices out there, putting in their own two cents, the chances of your own contribution getting lost in the mix is high. As a thought leader, it is key to position yourself strategically and specifically in order…

4 Ways CEOs Can Navigate Controversial Topics

4 Ways CEOs Can Navigate Controversial Topics

In an article in the Washington Post last year, Morning Consult cautioned companies and CEOs about taking a public stance on issues of the day because this could lead the company to be perceived as picking a political party – i.e. “Red” or “Blue”. This article highlighted the crucial fact that the stakeholders of a…