Your pitch is a critical test of your business, forcing you to synthesize your value proposition in a clear, concise, and engaging manner. This is the moment where you convince the people holding the purse strings that they would be wise to invest in what you’re selling. Your brand should be infused into every slide…
Category: Branding
Podcast: S3.E7: Building Your Personal Brand
When you leave the room…do people think of you for opportunities? According to our guest Jen Dalton, your personal brand is 90% what people think about you. Listen to this important conversation to begin building your personal brand. Our goal is to create a community that inspires and engages all women in the life sciences…
Podcast: Embracing Difficult Conversations
Listen here – https://someonetotellitto.org/embracing-difficult-conversations/ Jen Dalton is a personal brand strategist, international speaker, and author. Her most recent book – Listen: How to Embrace the Difficult Conversations Life Throws at You – shares intimate interviews and opens a window to conversations we may face in life. Our conversation with Jen explores the uncomfortableness we so often feel…
5 Steps to Build & Measure Your Brand
Whether you are building a business brand strategy or a personal brand strategy, your brand increases in effectively conveying and promoting your value proposition if you take the time to understand, measure, and assess it regularly. The initial work of developing and strategizing the deployment of a brand can’t be the end of this work.…
Making Personal Brand a Part of Onboarding and Onbranding
The Great Resignation may be a phenomenon, but the monthly jobs reports show that hiring is happening at a brisk pace as well. Many of these new hires are looking for a better opportunity and a good match for their personal values. Good onboarding is the key to employee retention in the job-hopping world we live in, but this process…
5 Business Branding Trends for 2022
A great business brand is all about creating an effective emotional connection with key constituencies, including customers, prospects, employees, and partners. Brand connection increases confidence in the business, which accelerates your audience’s choice. A brand is never static — it constantly balances between consistent messaging and adaptation to new circumstances, technologies and opportunities. As we…