Business Owners Plan Your Personal Brand for 2019

Business Owners Plan Your Personal Brand for 2019

As a business owner, your personal brand is an important part of your company’s success. Understanding, developing and maintaining a personal brand should be part of your overall marketing strategy. But what is a personal brand? The following insights will help you to understand personal branding and think about how best to implement your own.…

5 Ways to Tackle Ageism on LinkedIn

5 Ways to Tackle Ageism on LinkedIn

LinkedIn is an important resource for job hunting and career development. Sadly, it is no more immune to ageism than anyplace else. The preference for youth in terms of energy, contemporary knowledge, and cost means that your LinkedIn presence may be feeding ageist biases and interfering with your career prospects. When it comes to portraying…

Building Your Reputation. Stand Out to Get In.

Building Your Reputation. Stand Out to Get In.

What is a personal brand, and why does it even matter? Put simply, your brand is your reputation. It’s the words that people think of to define you. It’s how relevant you are, and what conversations you are a part of. It’s how you stand out from others. If you don’t define your personal brand,…

KEY PERSONAL BRANDING TRENDS FOR 2018

KEY PERSONAL BRANDING TRENDS FOR 2018

We all have a personal brand, whether it is helping or hurting us is a different question. Although personal branding was first mentioned in 1997, the reality is people still struggle to figure out if they want a personal brand and what it all really means. Last year, Sheryl Sandberg focused on finding your voice…

DOES YOUR LINKEDIN PROFILE MAKE YOU FEEL CONFIDENT?

DOES YOUR LINKEDIN PROFILE MAKE YOU FEEL CONFIDENT?

Working with senior leaders, from executives to CEOs, always provides a ton of insight. One thing is always true – most individuals over a certain age/demographic tend to not love social media. It takes real focus to paint the picture of how important it is to be online as a leader. However, for millennials, the…