As a business owner, your personal brand is an important part of your company’s success. Understanding, developing and maintaining a personal brand should be part of your overall marketing strategy. But what is a personal brand? The following insights will help you to understand personal branding and think about how best to implement your own.…
Category: Personal Branding
Personal Branding Needs to be a Part of Your Succession Plan
As a CEO, your personal brand is a critical face of your company. But when a transition of leadership is in the works, the CEO cannot be the only personal brand aligned with the company brand. As a part of succession planning, here are some key steps to take to promote the personal brand of…
5 Reasons to Join a Nonprofit Board
I recently spoke on an amazing panel, thanks to the Business Women’s Giving Circle. There were several themes that came out of that event that I wanted to capture because I know it will help individuals understand the many benefits of joining a board. Joining a nonprofit board is an excellent and enormous commitment. Many…
5 Mistakes Speakers Must Avoid Like the Plague
Recently, I attended a conference, a day-long event with multiple sessions and a few well-known speakers, with over 5,000 people in attendance. Although I got a great deal out of the experience, some of the actions of some of the speakers really disappointed me. So much so, that I summarized a few thoughts about speaking…
Four Ways to Avoid Brand Fatigue
When it comes to branding, there is such a thing as being “too much.” Brand fatigue refers to that tipping point when your public presence and message stop having a positive effect. It is the point when visibility, frequency, and emotional effect actually work against the brand instead of for it. The following tips will…
5 Etiquette Rules for Your Personal Brand Online (Especially Young Professionals)
Recently I participated on a panel at a Reston Chamber Young Professionals event focused on personal branding and how to build your presence online. The audience was fantastic and we shared a great dialog on the rules of engagement and etiquette online. These five rules came up in the discussion and it seemed worth repeating.…