As a personal brand strategist, I believe it is important to be authentic, and learning how to embrace difficult conversations of many kinds the key to having a genuine connection. Family. We love them, but we don’t always agree with them. In an increasingly polarized country, differences of opinion have become vast and bitter. Just…
Category: Personal Branding
5 Ways to Assess Your (In)Formal Communications
In March 2020, everything changed. Businesses had to adapt quickly to a new normal of distance in all things, but particularly in communication. Without in-person meetings, adjustments were made, and virtual solutions were found for some of the most immediate and obvious needs. However, some critical types of communication fell through the cracks, and people…
5 Ways a Start-Up Founder Can Increase Visibility
As a founder of a start-up, there are so many hats to wear that it can be difficult to manage them all. Because of time, energy and budget constraints, it’s critical that you be intentional in all of your efforts, including increasing your visibility. To avoid being overwhelmed, focus on finding strategies that are efficient…
4 Ways CEOs Can Navigate Controversial Topics
In an article in the Washington Post last year, Morning Consult cautioned companies and CEOs about taking a public stance on issues of the day because this could lead the company to be perceived as picking a political party – i.e. “Red” or “Blue”. This article highlighted the crucial fact that the stakeholders of a…
5 Ways to Increase Your Content and Build Your Personal Brand
With all of the tools readily available to you, building content and video has become necessary to your personal brand. Sharing content that... read more
Five Ways to Increase Your Brand Visibility in a “Virtual” Workplace
In the modern working world, visibility is critical to advancement, but what do you do when you aren’t visible? You may travel a great deal, remaining out of sight and out of mind for most of your work. You may work in one location but your boss works in another. Or you may be a…