What happens when a journalist, who supposedly makes his living speaking the truth to the public, opens his mouth, and an offensive opinion drops out? Don Lemon can tell you that the initial blowback can be considerable. When he implied that Republican presidential candidate Nikki Haley was “past her prime,” the outcry was immediate, and…
Category: Personal Branding
5 Things a (Team) Leader Should Be Asking Themselves
Transitions have been a big theme in recent times, and getting back to work looms larger right now because the holidays are over, and the world is slowly moving to a post-COVID workplace. As leaders, the potential tension between “good for the company” and “good for the person” comes into play, and we have to…
Is Your Brand Baked Into Your Pitch?
Your pitch is a critical test of your business, forcing you to synthesize your value proposition in a clear, concise, and engaging manner. This is the moment where you convince the people holding the purse strings that they would be wise to invest in what you’re selling. Your brand should be infused into every slide…
Podcast: S3.E7: Building Your Personal Brand
When you leave the room…do people think of you for opportunities? According to our guest Jen Dalton, your personal brand is 90% what people think about you. Listen to this important conversation to begin building your personal brand. Our goal is to create a community that inspires and engages all women in the life sciences…
5 Ways that Stress Limits Your Personal Brand & Creativity
Since April was National Stress Awareness Month and May is Mental Health Awareness Month, it is a good time to take a 360° look at the role stress plays in your life. You can take a stress assessment to measure your stress levels and carve out some time to identify the factors that might be contributing.…
5 Steps to Build & Measure Your Brand
Whether you are building a business brand strategy or a personal brand strategy, your brand increases in effectively conveying and promoting your value proposition if you take the time to understand, measure, and assess it regularly. The initial work of developing and strategizing the deployment of a brand can’t be the end of this work.…