Since April was National Stress Awareness Month and May is Mental Health Awareness Month, it is a good time to take a 360° look at the role stress plays in your life. You can take a stress assessment to measure your stress levels and carve out some time to identify the factors that might be contributing.…
Category: Personal Branding
5 Steps to Build & Measure Your Brand
Whether you are building a business brand strategy or a personal brand strategy, your brand increases in effectively conveying and promoting your value proposition if you take the time to understand, measure, and assess it regularly. The initial work of developing and strategizing the deployment of a brand can’t be the end of this work.…
Making Personal Brand a Part of Onboarding and Onbranding
The Great Resignation may be a phenomenon, but the monthly jobs reports show that hiring is happening at a brisk pace as well. Many of these new hires are looking for a better opportunity and a good match for their personal values. Good onboarding is the key to employee retention in the job-hopping world we live in, but this process…
5 Business Branding Trends for 2022
A great business brand is all about creating an effective emotional connection with key constituencies, including customers, prospects, employees, and partners. Brand connection increases confidence in the business, which accelerates your audience’s choice. A brand is never static — it constantly balances between consistent messaging and adaptation to new circumstances, technologies and opportunities. As we…
Where Brand Strategy and Business Strategy Overlap (It’s Not What You Think)
As we approach the end of 2021 it’s a good time for leaders to assess the business and brand strategy and make adjustments and decisions on where to focus and invest resources in the coming year. There are various directions a business leader may decide to go in and a critical point of analysis is…
5 Ways the Personal Brand of the CEO Directly Impacts the Company Brand
CEOs no longer have the option of staying in the shadows. A 2017 study found that millennials aren’t the only group who care about CEO engagement — over half of the members of each age group surveyed expect CEOs to be visible, and even active in the public sphere. Before a CEO can effectively represent the company,…