Author: Jen Dalton

Is Your Personal Brand Keeping You from a Promotion?

Is Your Personal Brand Keeping You from a Promotion?

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As your own Chief Marketing Officer, you have a say in how your brand translates to your career advancement. It’s possible to develop a brand that positions you for promotion, but there are ways that you can (mis)manage your brand that can have a negative impact as well. Here are five considerations when thinking about…

5 Ground Rules Before Starting a Difficult Conversation

5 Ground Rules Before Starting a Difficult Conversation

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People disagree. It happens all the time, and it’s hard to know how to deal with disagreements. When it comes to family, politics and religion, the “Thanksgiving Rule” is to just not bring the topics up. But in an increasingly polarized world, we don’t always have the luxury of avoidance. In our personal lives, we…

What Your Executives Should Be Doing With Their Personal Brand

What Your Executives Should Be Doing With Their Personal Brand

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The alignment of personal and company brand has become an integral part of a modern marketing strategy. This approach necessarily includes the entire C-Suite of executives. In this day and age all executives have both external and internal opportunities to build their personal brand. However, it is important to unpack the different roles of the…

5 Ways Mentoring Builds Leadership Skills & Your Personal Brand

5 Ways Mentoring Builds Leadership Skills & Your Personal Brand

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In today’s business world, mentorships are among your most critical professional relationships. Finding a mentor helps you in your development and commitment to continuous improvement and learning. Conversely, taking on a mentee opens you up to fresh ideas and helps you locate and nurture excellence in succession. From either side, there are some key skills…