Recently, I attended a conference, a day-long event with multiple sessions and a few well-known speakers, with over 5,000 people in attendance. Although I got a great deal out of the experience, some of the actions of some of the speakers really disappointed me. So much so, that I summarized a few thoughts about speaking…
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Four Ways to Avoid Brand Fatigue
When it comes to branding, there is such a thing as being “too much.” Brand fatigue refers to that tipping point when your public presence and message stop having a positive effect. It is the point when visibility, frequency, and emotional effect actually work against the brand instead of for it. The following tips will…
Five Ways To Take On Career Pivots
Many of us reach a point in our careers when we want to try something new. It may be a switch to a new industry or a change to a different institutional capacity. Making a career pivot is never easy, but there are steps you can take to ease the way. Here are five that…
5 Etiquette Rules for Your Personal Brand Online (Especially Young Professionals)
Recently I participated on a panel at a Reston Chamber Young Professionals event focused on personal branding and how to build your presence online. The audience was fantastic and we shared a great dialog on the rules of engagement and etiquette online. These five rules came up in the discussion and it seemed worth repeating.…
5 Ways CEOs Can Up Their LinkedIn Game
Achieving the level of CEO does not mean that you can rest on your LinkedIn laurels. As the leader of a company, your profile represents your personal brand and is the face of the company. Here are five ways to up your game and make your profile work for you as a CEO. 1. Make…
5 Ways to Tackle Ageism on LinkedIn
LinkedIn is an important resource for job hunting and career development. Sadly, it is no more immune to ageism than anyplace else. The preference for youth in terms of energy, contemporary knowledge, and cost means that your LinkedIn presence may be feeding ageist biases and interfering with your career prospects. When it comes to portraying…