In today’s world, it takes more than innovative, inspiring ideas to be a thought leader. With so many voices out there, putting in their own two cents, the chances of your own contribution getting lost in the mix is high. As a thought leader, it is key to position yourself strategically and specifically in order…
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5 Ways a Start-Up Founder Can Increase Visibility
As a founder of a start-up, there are so many hats to wear that it can be difficult to manage them all. Because of time, energy and budget constraints, it’s critical that you be intentional in all of your efforts, including increasing your visibility. To avoid being overwhelmed, focus on finding strategies that are efficient…
4 Ways CEOs Can Navigate Controversial Topics
In an article in the Washington Post last year, Morning Consult cautioned companies and CEOs about taking a public stance on issues of the day because this could lead the company to be perceived as picking a political party – i.e. “Red” or “Blue”. This article highlighted the crucial fact that the stakeholders of a…
5 Ways to Increase Your Content and Build Your Personal Brand
With all of the tools readily available to you, building content and video has become necessary to your personal brand. Sharing content that... read more
Five Ways to Increase Your Brand Visibility in a “Virtual” Workplace
In the modern working world, visibility is critical to advancement, but what do you do when you aren’t visible? You may travel a great deal, remaining out of sight and out of mind for most of your work. You may work in one location but your boss works in another. Or you may be a…
Is Your Personal Brand Keeping You from a Promotion?
As your own Chief Marketing Officer, you have a say in how your brand translates to your career advancement. It’s possible to develop a brand that positions you for promotion, but there are ways that you can (mis)manage your brand that can have a negative impact as well. At Brand Mirror we offer personal branding…