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5 Ways the Personal Brand of the CEO Directly Impacts the Company Brand

5 Ways the Personal Brand of the CEO Directly Impacts the Company Brand

CEOs no longer have the option of staying in the shadows. A 2017 study found that millennials aren’t the only group who care about CEO engagement — over half of the members of each age group surveyed expect CEOs to be visible, and even active in the public sphere. Before a CEO can effectively represent the company,…