In March 2020, everything changed. Businesses had to adapt quickly to a new normal of distance in all things, but particularly in communication. Without in person meetings, adjustments were made, and virtual solutions were found for some of the most immediate and obvious needs. However, some critical types of communication fell through the cracks, and…
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5 Marketing Tactics That Can Backfire
Marketing: getting the message out there about your brand and your value to encourage audience engagement and drive business growth through sales and reputation. With so many ways to market, it can sometimes be confusing or overwhelming to pick an approach. An effective personal branding strategy employs different messaging techniques and tests them for effectiveness.…
There are 5 Types of People on LinkedIn. Which One Are You?
With 660+ million members, LinkedIn is the largest professional networking site in the world. Not all members take advantage of the huge opportunity this represents for their particular needs. While you don’t need to embrace every facet of the site, I recommend you have a strategic business branding approach to LinkedIn. Make LinkedIn work for…
5 Ways to Keep Moving Forward & Lead (from home)
Now more than ever, it is critical to maintain, if not build, your personal brand. When people ask me what a personal brand is, my response is your personal brand is your reputation, it is how others perceive you, it is how people talk about you when you are not in the room. The way…
5 Essentials for Every Thought Leader’s Marketing Toolkit
In today’s world, it takes more than innovative, inspiring ideas to be a thought leader. With so many voices out there, putting in their own two cents, the chances of your own contribution getting lost in the mix is high. As a thought leader, it is key to position yourself strategically and specifically in order…
5 Ways a Start-Up Founder Can Increase Visibility
As a founder of a start-up, there are so many hats to wear that it can be difficult to manage them all. Because of time, energy and budget constraints, it’s critical that you be intentional in all of your efforts, including increasing your visibility. To avoid being overwhelmed, focus on finding strategies that are efficient…