In an article in the Washington Post last year, Morning Consult cautioned companies and CEOs about taking a public stance on issues of the day because this could lead the company to be perceived as picking a political party – i.e. “Red” or “Blue”. This article highlighted the crucial fact that the stakeholders of a…
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Five Ways to Increase Your Brand Visibility in a “Virtual” Workplace
In the modern working world, visibility is critical to advancement, but what do you do when you aren’t visible? You may travel a great deal, remaining out of sight and out of mind for most of your work. You may work in one location but your boss works in another. Or you may be a…
Is Your Personal Brand Keeping You from a Promotion?
As your own Chief Marketing Officer, you have a say in how your brand translates to your career advancement. It’s possible to develop a brand that positions you for promotion, but there are ways that you can (mis)manage your brand that can have a negative impact as well. At Brand Mirror we offer personal branding…
5 Ways to Increase Your Content and Build Your Personal Brand
Don’t wait any longer to build your personal brand: Do It Now. With all of the tools readily available to you, building content and video has become necessary to your personal brand. Sharing content that reinforces brand message can be done in numerous ways, so there is no lack of options when picking a way…
5 Ground Rules Before Starting a Difficult Conversation
People disagree. It happens all the time, and it’s hard to know how to deal with disagreements. When it comes to family, politics and religion, the “Thanksgiving Rule” is to just not bring the topics up. But in an increasingly polarized world, we don’t always have the luxury of avoidance. In our personal lives, we…