Is Your Personal Brand Keeping You from a Promotion?

Is Your Personal Brand Keeping You from a Promotion?

As your own Chief Marketing Officer, you have a say in how your brand translates to your career advancement. It’s possible to develop a brand that positions you for promotion, but there are ways that you can (mis)manage your brand that can have a negative impact as well. Here are five considerations when thinking about…

What Your Executives Should Be Doing With Their Personal Brand

What Your Executives Should Be Doing With Their Personal Brand

The alignment of personal and company brand has become an integral part of a modern marketing strategy. This approach necessarily includes the entire C-Suite of executives. In this day and age all executives have both external and internal opportunities to build their personal brand. However, it is important to unpack the different roles of the…

5 Trends in Personal Branding for 2019

5 Trends in Personal Branding for 2019

With the new year upon us, it is a good time to take stock of your Personal Branding strategy. Is it time to up your game? With that in mind, here are some important trends in Personal Branding to take into account when mapping your strategy. Video Dominates The increasing ease of video production means…

DOES YOUR LINKEDIN PROFILE MAKE YOU FEEL CONFIDENT?

DOES YOUR LINKEDIN PROFILE MAKE YOU FEEL CONFIDENT?

Working with senior leaders, from executives to CEOs, always provides a ton of insight. One thing is always true – most individuals over a certain age/demographic tend to not love social media. It takes real focus to paint the picture of how important it is to be online as a leader. However, for millennials, the…

5 WAYS YOUR EMPLOYEES UNDER LEVERAGE LINKEDIN

5 WAYS YOUR EMPLOYEES UNDER LEVERAGE LINKEDIN

If you have employees, there are ways you are likely under leveraging LinkedIn and missing opportunities to grow the personal brand of each employee and the company brand. There are a lot of opportunities for companies to improve their presence online by creating a brand ambassador program. Employees are already brand ambassadors. The question is…