Where Brand Strategy and Business Strategy Overlap (It’s Not What You Think)

Where Brand Strategy and Business Strategy Overlap (It’s Not What You Think)

As we approach the end of 2021 it’s a good time for leaders to assess the business and brand strategy and make adjustments and decisions on where to focus and invest resources in the coming year. There are various directions a business leader may decide to go in and a critical point of analysis is…

5 Ways to Assess Your (In)Formal Communications

5 Ways to Assess Your (In)Formal Communications

In March 2020, everything changed. Businesses had to adapt quickly to a new normal of distance in all things, but particularly in communication. Without in-person meetings, adjustments were made, and virtual solutions were found for some of the most immediate and obvious needs. However, some critical types of communication fell through the cracks, and people…