In the past few months, it has felt like a tsunami of developments in significant current events. With an increasingly polarized country, these changes have been subject to radically different interpretations and perspectives. One consistent conversation has been around how citizens may have an expectation that businesses and business leaders should exercise their voice to…
Category: Company Branding
5 Marketing Tactics That Can Backfire
Marketing: getting the message out there about your brand and your value to encourage audience engagement and drive business growth through sales and reputation. With so many ways to market, it can sometimes be confusing or overwhelming to pick an approach. An effective personal branding strategy employs different messaging techniques and tests them for effectiveness.…
There are 5 Types of People on LinkedIn. Which One Are You?
With 660+ million members, LinkedIn is the largest professional networking site in the world. Not all members take advantage of the huge opportunity this represents for their particular needs. While you don’t need to embrace every facet of the site, I recommend you have a strategic business branding approach to LinkedIn. Make LinkedIn work for…
3 Key Strategies for Business Owners to Break Through the Noise
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5 Ways a Start-Up Founder Can Increase Visibility
As a founder of a start-up, there are so many hats to wear that it can be difficult to manage them all. Because of time, energy and budget constraints, it’s critical that you be intentional in all of your efforts, including increasing your visibility. To avoid being overwhelmed, focus on finding strategies that are efficient…
4 Ways CEOs Can Navigate Controversial Topics
In an article in the Washington Post last year, Morning Consult cautioned companies and CEOs about taking a public stance on issues of the day because this could lead the company to be perceived as picking a political party – i.e. “Red” or “Blue”. This article highlighted the crucial fact that the stakeholders of a…