About us


Our Mission

BrandMirror creates a structured approach to understand your current reputation and identify your best self and how to present it. We have worked with individuals in various stages of their life – career transition, starting up their own company, completing graduate school, as well senior executives – with the singular focus on gaining clarity of purpose and moving the needle on your brand and your impact.

CEO/Founder of BrandMirror


Jen has over 15 years of experience in strategy, marketing and coaching. In 2012, she made a gutsy move into the entrepreneurship space, launching her branding business and became a certified brand strategist. She enables individuals and companies to define their brand and differentiate themselves in authentic, credible, and relevant ways to their target audience and market.


She is an active member in the entrepreneur community in the Washington, D.C. metro area. Partnering with many organizations to develop their marketing strategy as well as working with individuals to help them both articulate their core values, mission, vision, and ultimately their brand.


She is committed to giving back to the community through board service at Homestretch, where she leads the Strategic Planning Committee. Jen is focused on serving homeless families in the Northern Virginia area through building sustainable business practices and creating innovative strategic partnerships. Jen is also a member of Her Corner, a women’s entrepreneur network that started a few years ago and enjoys meeting monthly with her circle of entrepreneurs and providing (and receiving) coaching and support.


Jen attended Georgetown University as an undergraduate, where she double-majored in Human Resource Management and International Management. She recently completed her Executive MBA at Georgetown’s McDonough School of Business in the spring of 2012. Prior to Georgetown, Jen worked at Capital One for 10 years in operations, marketing, customer management, and more. She was an active member on the Environmental Council and received several Circle of Excellence Awards for her contributions individually and as a team member. Jen is a REACH Certified Personal Branding Strategist, helping individuals define their authentic brand to achieve career and life success. She is a mom to two boys, wife to a husband as introverted as she is extroverted, loves singing, dancing, and laughing.




I recently attended Jennifer’s Brand Awareness workshop which focused on personal and professional brand awareness. Jennifer was engaging, well prepared and through her frameworks and exercises, was able to help me understand how to develop my brand and create opportunities to enhance my brand. She took what could have been a tough concept and broke it down into small steps that made me feel comfortable about the process and confident that I could get really clear on my brand and how I want to show up in life. She was relatable and fun and left me feeling encouraged and ready to get started.


Capital One

Jennifer ran a workshop on personal and professional branding for some alumnae of my Emerging Women Leaders Coaching Circle. (http://www.emergingwomenleaderscircle.com/). She did an immense amount of preparation, providing each woman with an astute analysis of her online presence. The participants and I gained great insight and all immediately got busy putting her wisdom to action. The participants all told me that she should be a regular presence in EWL coaching cohorts, and that they all took away some extremely valuable information to implement. Her work is extremely down-to-earth and pragmatic for anyone trying to stand out in the marketplace.

Jen Walper Roberts, MPA, ACC

Lead Coach Conspire Coaching & Consulting LLC

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