About us


Our Mission

We are dedicated to discovering the purpose and passion of individuals and companies while moving the needle on their visibility and impact.

BrandMirror creates a structured approach to understand your current reputation and identify your best self and how to present it. We work with individuals in various stages of their life – career transition, starting up their own company, leading organizations – with the singular focus on gaining clarity of purpose and moving the needle on your brand and your impact.


Intentionally Giving Back to the Community

Since the inception of BrandMirror, philanthropy has been a critical part of the organization’s DNA. The core areas of philanthropy include: entrepreneurship, ending homelessness, investing in youth and emerging leaders, providing insight and coaching to professionals searching for jobs. Download our Community Impact Report to learn more about our investments.


CEO/Founder of BrandMirror


Are you ready to differentiate yourself from the 7 billion other people on the planet? No pressure. As a personal brand specialist with entrepreneurship in my DNA, I help business owners and executives define how they show up as leaders, make the most of their strengths, and tend to their legacy, growth, and visibility. I am passionate about enabling individuals and companies to define their brands and differentiate themselves in authentic,  credible, and relevant ways to the market.


As a leader and a partner to my clients, I push them to ask themselves, “What are the conversations that you as an individual want to drive and shape. What’s the impact that you want to make” I want to help clients take what they know and convert it into their signature frameworks and content, amplify it and make it into something that can be a value add for the company.


I help my clients understand that personal branding is not personal bragging. Executives and business owners need to establish and promote their personal brand to help their target partners, clients, and community know like, and trust them. My goal is to help people to figure out their passion and their purpose, so I can help them move the needle on their visibility and impact. I’ve been in the business of helping people my whole life. I  started my professional journey helping my parents at their business, learning the ropes about being an entrepreneur from them and my grandparents – as I  said, entrepreneurship is in my DNA.


In 2012, after completing an Executive MBA program at Georgetown’s McDonough School of Business, I made a gutsy move into the entrepreneurship space, launching my branding business. I am an organizer for 1Million Cups Fairfax as well as an active member of the Business Women’s Giving Circle at the Community Foundation of Northern Virginia.  Giving back is a large part of my ethos which is why I speak at 40Plus and Career Confidence every quarter.


I regularly speak locally and internationally to audiences in public and private spheres. From the White House to Fortune 500 Companies like  Capital One and Marriott, from conventions with 500 in attendance to private talks, I take a pragmatic approach, offering actionable information that will help my audience grow bit by bit. In 2015, I took a major step towards fulfilling my own goal of visibility and impact by publishing The Intentional Entrepreneur, a book that became a bestseller, outlining the process for building and leveraging your personal brand as an entrepreneur to grow your business.


In 2020, after several years of research, I published my second book, Listen: How to Embrace the Difficult Conversations Life Throws at You. I believe we can only be truly authentic when we pursue the difficult, hard conversations that help us learn from each other, listen to each other, and most importantly, move forward together.


From solopreneur to CEO, this book is a guide to help you be more intentional with your choices,  thought leadership, and reputation. I’m a mom to two boys, wife to a husband as introverted as I am extroverted. I love singing, dancing, and laughing.



I recently attended Jennifer’s Brand Awareness workshop which focused on personal and professional brand awareness. Jennifer was engaging, well prepared and through her frameworks and exercises, was able to help me understand how to develop my brand and create opportunities to enhance my brand. She took what could have been a tough concept and broke it down into small steps that made me feel comfortable about the process and confident that I could get really clear on my brand and how I want to show up in life. She was relatable and fun and left me feeling encouraged and ready to get started.


Capital One

Jennifer ran a workshop on personal and professional branding for some alumnae of my Emerging Women Leaders Coaching Circle. (http://www.emergingwomenleaderscircle.com/). She did an immense amount of preparation, providing each woman with an astute analysis of her online presence. The participants and I gained great insight and all immediately got busy putting her wisdom to action. The participants all told me that she should be a regular presence in EWL coaching cohorts, and that they all took away some extremely valuable information to implement. Her work is extremely down-to-earth and pragmatic for anyone trying to stand out in the marketplace.

Jen Walper Roberts, MPA, ACC

Lead Coach Conspire Coaching & Consulting LLC

Latest Reflections

Subscribe to our newsletter for monthly insights!

Have Questions?

Let’s Talk!