What is a personal brand, and why does it even matter? Put simply, your brand is your reputation. It’s the words that people think of to define you. It’s how relevant you are, and what conversations you are a part of. It’s how you stand out from others. If you don’t define your personal brand,…
Category: Facebook

KEY PERSONAL BRANDING TRENDS FOR 2018
by Jen Dalton
We all have a personal brand, whether it is helping or hurting us is a different question. Although personal branding was first mentioned in 1997, the reality is people still struggle to figure out if they want a personal brand and what it all really means. Last year, Sheryl Sandberg focused on finding your voice…

8 FACEBOOK INSIGHTS FOR BRANDS TO CONSIDER WHEN ONLINE
by Jen Dalton
Staying on top of all of the social media channels is challenging! Recently, I co-presented with Kelly McLaughlan of KME.Digital on Facebook and the key steps for Facebook admins to keep in mind. We were working with the Loudoun County Volunteer Fire & Rescue teams to highlight what they could do to expand their reach…