This last few weeks have been shocking when it comes to PR disasters from brands like Pepsi, United, and even the White House. What in the world is going on and how do we make sense of it? Here are a few thoughts for leaders and companies to ponder so they can be ready when…
Category: Company Branding
ACCELERATE THE LAUNCH AND GROWTH OF YOUR BUSINESS
I remember the first day I really launched my company. It was the moment I knew that the purpose of my business aligned with my ideal clients, my logo, and the company name, and most importantly, its differentiated message. The hardest thing for an entrepreneur to do is gain audacious clarity on the target segments…
HOW CHURCHILL USED BRANDING TO LEAD THROUGH CRISIS
Recently, Capital One hosted an evening with Dr. Stephen Mansfield, author and speaker. Dr. Mansfield discussed the topic of how leaders can lead through crisis to an audience of entrepreneurs, businesses, and community leaders. Churchill was used an example of a leader who learned and leveraged key communication principles of branding to lead through crisis. I…
BRANDMIRROR SPONSORS WOMEN IN BUSINESS EVENT
I love attending amazing events every day, but Fridays are especially fun and help jump-start the weekend. This past Friday, BrandMirror was honored to sponsor the VIEWPOINTS initiative, hosted by George Mason University, a series that continues throughout the year. The event featured the President of George Mason, Angel Cabrera. At first, it may have…
ROCK YOUR CONTENT
Melanie Spring reminded us why she is so awesome! Not only did she hand out the best cake pops ever, by Yael, but she delivered exactly what the audience needed to hear. How to rock your content. She reminded us that content marketing is about: Educating Motivating Inspiring Engaging These are the key things great…