5 Things a (Team) Leader Should Be Asking Themselves

5 Things a (Team) Leader Should Be Asking Themselves

Transitions have been a big theme in recent times, and getting back to work looms larger right now because the holidays are over, and the world is slowly moving to a post-COVID workplace. As leaders, the potential tension between “good for the company” and “good for the person” comes into play, and we have to…

3 Actionable Career Insights Improve Leadership Skills

3 Actionable Career Insights Improve Leadership Skills

 In the midst of a narrative about the Great Resignation, unemployment numbers have dropped, leading to rethinking the recent employment phenomenon as the Great Reshuffle. The data indicates that people are not quitting their jobs without a transition plan, meaning they have been trading one job for another, often for a better opportunity. Like millions…

5 Ways that Stress Limits Your Personal Brand & Creativity

5 Ways that Stress Limits Your Personal Brand & Creativity

Since April was National Stress Awareness Month and May is Mental Health Awareness Month, it is a good time to take a 360° look at the role stress plays in your life. You can take a stress assessment to measure your stress levels and carve out some time to identify the factors that might be contributing.…

5 Business Branding Trends for 2022

5 Business Branding Trends for 2022

A great business brand is all about creating an effective emotional connection with key constituencies, including customers, prospects, employees, and partners. Brand connection increases confidence in the business, which accelerates your audience’s choice. A brand is never static — it constantly balances between consistent messaging and adaptation to new circumstances, technologies and opportunities. As we…

Where Brand Strategy and Business Strategy Overlap (It’s Not What You Think)

Where Brand Strategy and Business Strategy Overlap (It’s Not What You Think)

As we approach the end of 2021 it’s a good time for leaders to assess the business and brand strategy and make adjustments and decisions on where to focus and invest resources in the coming year. There are various directions a business leader may decide to go in and a critical point of analysis is…