In today’s world, it takes more than innovative, inspiring ideas to be a thought leader. With so many voices out there, putting in their own two cents, the chances of your own contribution getting lost in the mix is high. As a thought leader, it is key to position yourself strategically and specifically in order…
Category: CEO Branding
4 Ways CEOs Can Navigate Controversial Topics
In an article in the Washington Post last year, Morning Consult cautioned companies and CEOs about taking a public stance on issues of the day because this could lead the company to be perceived as picking a political party – i.e. “Red” or “Blue”. This article highlighted the crucial fact that the stakeholders of a…
5 Trends in Personal Branding for 2019
With the new year upon us, it is a good time to take stock of your Personal Branding strategy. Is it time to up your game? With that in mind, here are some important trends in Personal Branding to take into account when mapping your strategy. Video Dominates The increasing ease of video production means…
Business Owners Plan Your Personal Brand for 2019
As a business owner, your personal brand is an important part of your company’s success. At Brand Mirror we offer exceptional personal branding services in Washington D.C. that will help you to be more successful in your career. Understanding, developing and maintaining a personal brand should be part of your overall marketing strategy. But what…
5 Lessons We Can Learn from the NFL Owners & Nike
In August 2016, Colin Kaepernick, star quarterback for the San Francisco 49ers, silently sat during the playing of the National Anthem in protest of issues of “systematic oppression”, “equality and social injustice”, “racism and injustice in our criminal system”, “oppression of people of color in the United States”, and to not “show pride in a…
Four Ways to Avoid Brand Fatigue
When it comes to branding, there is such a thing as being “too much.” Brand fatigue refers to that tipping point when your public presence and message stop having a positive effect. It is the point when visibility, frequency, and emotional effect actually work against the brand instead of for it. The following tips will…