In the midst of a narrative about the Great Resignation, unemployment numbers have dropped, leading to rethinking the recent employment phenomenon as the Great Reshuffle. The data indicates that people are not quitting their jobs without a transition plan, meaning they have been trading one job for another, often for a better opportunity. Like millions…
Category: CEO Branding
5 Ways that Stress Limits Your Personal Brand & Creativity
Since April was National Stress Awareness Month and May is Mental Health Awareness Month, it is a good time to take a 360° look at the role stress plays in your life. You can take a stress assessment to measure your stress levels and carve out some time to identify the factors that might be contributing.…
5 Business Branding Trends for 2022
A great business brand is all about creating an effective emotional connection with key constituencies, including customers, prospects, employees, and partners. Brand connection increases confidence in the business, which accelerates your audience’s choice. A brand is never static — it constantly balances between consistent messaging and adaptation to new circumstances, technologies and opportunities. As we…
Where Brand Strategy and Business Strategy Overlap (It’s Not What You Think)
As we approach the end of 2021 it’s a good time for leaders to assess the business and brand strategy and make adjustments and decisions on where to focus and invest resources in the coming year. There are various directions a business leader may decide to go in and a critical point of analysis is…
Take Gratitude Up a Notch
November brings Thanksgiving, which is a good time to reflect on gratitude. There’s a lot to be gained from being as expansive as possible on the subject. After all, gratitude is about taking stock, expressing appreciation, and giving back. When it comes to leadership, the power of gratitude cannot be overstated, and it is a…
5 Ways the Personal Brand of the CEO Directly Impacts the Company Brand
CEOs no longer have the option of staying in the shadows. A 2017 study found that millennials aren’t the only group who care about CEO engagement — over half of the members of each age group surveyed expect CEOs to be visible, and even active in the public sphere. Before a CEO can effectively represent the company,…