5 Ways the Personal Brand of the CEO Directly Impacts the Company Brand

5 Ways the Personal Brand of the CEO Directly Impacts the Company Brand

CEOs no longer have the option of staying in the shadows. A 2017 study found that millennials aren’t the only group who care about CEO engagement — over half of the members of each age group surveyed expect CEOs to be visible, and even active in the public sphere. Before a CEO can effectively represent the company,…

There are 5 Types of People on LinkedIn. Which One Are You?

There are 5 Types of People on LinkedIn. Which One Are You?

With 660+ million members, LinkedIn is the largest professional networking site in the world. Not all members take advantage of the huge opportunity this represents for their particular needs. While you don’t need to embrace every facet of the site, I recommend you have a strategic business branding approach to LinkedIn. Make LinkedIn work for…