As a business owner, your personal brand is an important part of your company’s success. Understanding, developing and maintaining a personal brand should be part of your overall marketing strategy. But what is a personal brand? The following insights will help you to understand personal branding and think about how best to implement your own.…
Category: CEO Branding
5 Lessons We Can Learn from the NFL Owners & Nike
In August 2016, Colin Kaepernick, star quarterback for the San Francisco 49ers, silently sat during the playing of the National Anthem in protest of issues of “systematic oppression”, “equality and social injustice”, “racism and injustice in our criminal system”, “oppression of people of color in the United States”, and to not “show pride in a…
Four Ways to Avoid Brand Fatigue
When it comes to branding, there is such a thing as being “too much.” Brand fatigue refers to that tipping point when your public presence and message stop having a positive effect. It is the point when visibility, frequency, and emotional effect actually work against the brand instead of for it. The following tips will…
5 Ways CEOs Can Up Their LinkedIn Game
Achieving the level of CEO does not mean that you can rest on your LinkedIn laurels. As the leader of a company, your profile represents your personal brand and is the face of the company. Here are five ways to up your game and make your profile work for you as a CEO. 1. Make…
KEY PERSONAL BRANDING TRENDS FOR 2018
We all have a personal brand, whether it is helping or hurting us is a different question. Although personal branding was first mentioned in 1997, the reality is people still struggle to figure out if they want a personal brand and what it all really means. Last year, Sheryl Sandberg focused on finding your voice…
5 INSIGHTS ON WHY EXECUTIVES SHOULD EMBRACE BEING ONLINE
Let’s face it, most C-Suite level executives and business owners are not online. It is likely for a lot of great reasons -they are busy, they think it could hurt the company brand, they do not know what to say, it is not their job. If these responses seem familiar, here are five important reasons…