The alignment of personal and company brand has become an integral part of a modern marketing strategy. This approach necessarily includes the entire C-Suite of executives. In this day and age all executives have both external and internal opportunities to build their personal brand. However, it is important to unpack the different roles of the…
Category: CEO Branding
5 Trends in Personal Branding for 2019
With the new year upon us, it is a good time to take stock of your Personal Branding strategy. Is it time to up your game? With that in mind, here are some important trends in Personal Branding to take into account when mapping your strategy. Video Dominates The increasing ease of video production means…
Business Owners Plan Your Personal Brand for 2019
As a business owner, your personal brand is an important part of your company’s success. Understanding, developing and maintaining a personal brand should be part of your overall marketing strategy. But what is a personal brand? The following insights will help you to understand personal branding and think about how best to implement your own.…
5 Lessons We Can Learn from the NFL Owners & Nike
In August 2016, Colin Kaepernick, star quarterback for the San Francisco 49ers, silently sat during the playing of the National Anthem in protest of issues of “systematic oppression”, “equality and social injustice”, “racism and injustice in our criminal system”, “oppression of people of color in the United States”, and to not “show pride in a…
Four Ways to Avoid Brand Fatigue
When it comes to branding, there is such a thing as being “too much.” Brand fatigue refers to that tipping point when your public presence and message stop having a positive effect. It is the point when visibility, frequency, and emotional effect actually work against the brand instead of for it. The following tips will…
5 Ways CEOs Can Up Their LinkedIn Game
Achieving the level of CEO does not mean that you can rest on your LinkedIn laurels. As the leader of a company, your profile represents your personal brand and is the face of the company. Here are five ways to up your game and make your profile work for you as a CEO. 1. Make…