On this day celebrating Dr. Martin Luther King Jr., I took the time to pause and reflect on his legacy. I wanted to see how his life offered lessons for me personally as an individual and an expert in personal branding. So much can be said about the importance of the man, but I found…
Category: Reputation Management
5 Trends in Personal Branding for 2019
With the new year upon us, it is a good time to take stock of your Personal Branding strategy. Is it time to up your game? With that in mind, here are some important trends in Personal Branding to take into account when mapping your strategy. Video Dominates The increasing ease of video production means…
5 Lessons We Can Learn from the NFL Owners & Nike
In August 2016, Colin Kaepernick, star quarterback for the San Francisco 49ers, silently sat during the playing of the National Anthem in protest of issues of “systematic oppression”, “equality and social injustice”, “racism and injustice in our criminal system”, “oppression of people of color in the United States”, and to not “show pride in a…
5 Reasons to Join a Nonprofit Board
I recently spoke on an amazing panel, thanks to the Business Women’s Giving Circle. There were several themes that came out of that event that I wanted to capture because I know it will help individuals understand the many benefits of joining a board. Joining a nonprofit board is an excellent and enormous commitment. Many…
Four Ways to Avoid Brand Fatigue
When it comes to branding, there is such a thing as being “too much.” Brand fatigue refers to that tipping point when your public presence and message stop having a positive effect. It is the point when visibility, frequency, and emotional effect actually work against the brand instead of for it. The following tips will…
5 Ways CEOs Can Up Their LinkedIn Game
Achieving the level of CEO does not mean that you can rest on your LinkedIn laurels. As the leader of a company, your profile represents your personal brand and is the face of the company. Here are five ways to up your game and make your profile work for you as a CEO. 1. Make…