What to Do When You Really, Really Screw Up

What to Do When You Really, Really Screw Up

What happens when a journalist, who supposedly makes his living speaking the truth to the public, opens his mouth, and an offensive opinion drops out? Don Lemon can tell you that the initial blowback can be considerable. When he implied that Republican presidential candidate Nikki Haley was “past her prime,” the outcry was immediate, and…

5 Questions Every Brand Should Ask

5 Questions Every Brand Should Ask

In the past few months, it has felt like a tsunami of developments in significant current events. With an increasingly polarized country, these changes have been subject to radically different interpretations and perspectives. One consistent conversation has been around how citizens may have an expectation that businesses and business leaders should exercise their voice to…

Preparing for the Holidays...Would you like a side of politics with your turkey?

Preparing for the Holidays...Would you like a side of politics with your turkey?

As a personal brand strategist, I believe it is important to be authentic, and learning how to embrace difficult conversations of many kinds the key to having a genuine connection. Family. We love them, but we don’t always agree with them. In an increasingly polarized country, differences of opinion have become vast and bitter. Just…

5 Ways to Assess Your (In)Formal Communications

5 Ways to Assess Your (In)Formal Communications

In March 2020, everything changed. Businesses had to adapt quickly to a new normal of distance in all things, but particularly in communication. Without in-person meetings, adjustments were made, and virtual solutions were found for some of the most immediate and obvious needs. However, some critical types of communication fell through the cracks, and people…

5 Marketing Tactics That Can Backfire

5 Marketing Tactics That Can Backfire

Marketing: getting the message out there about your brand and your value to encourage audience engagement and drive business growth through sales and reputation. With so many ways to market, it can sometimes be confusing or overwhelming to pick an approach. An effective personal branding strategy employs different messaging techniques and tests them for effectiveness.…