As a personal brand strategist, I believe it is important to be authentic, and learning how to embrace difficult conversations of many kinds the key to having a genuine connection. Family. We love them, but we don’t always agree with them. In an increasingly polarized country, differences of opinion have become vast and bitter. Just…
Category: Reputation Management
5 Essentials for Every Thought Leader’s Marketing Toolkit
In today’s world, it takes more than innovative, inspiring ideas to be a thought leader. With so many voices out there, putting in their own two cents, the chances of your own contribution getting lost in the mix is high. As a thought leader, it is key to position yourself strategically and specifically in order…
4 Ways CEOs Can Navigate Controversial Topics
In an article in the Washington Post last year, Morning Consult cautioned companies and CEOs about taking a public stance on issues of the day because this could lead the company to be perceived as picking a political party – i.e. “Red” or “Blue”. This article highlighted the crucial fact that the stakeholders of a…
5 Ground Rules Before Starting a Difficult Conversation
People disagree. It happens all the time, and it’s hard to know how to deal with disagreements. When it comes to family, politics and religion, the “Thanksgiving Rule” is to just not bring the topics up. But in an increasingly polarized world, we don’t always have the luxury of avoidance. In our personal lives, we…
Inspirations From The Life of Dr. Martin Luther King Jr.
On this day celebrating Dr. Martin Luther King Jr., I took the time to pause and reflect on his legacy. I wanted to see how his life offered lessons for me personally as an individual and an expert in personal branding. So much can be said about the importance of the man, Martin Luther King…
5 Trends in Personal Branding for 2019
With the new year upon us, it is a good time to take stock of your Personal Branding strategy. Is it time to up your game? With that in mind, here are some important trends in Personal Branding to take into account when mapping your strategy. Video Dominates The increasing ease of video production means…