5 Ground Rules Before Starting a Difficult Conversation

5 Ground Rules Before Starting a Difficult Conversation

People disagree. It happens all the time, and it’s hard to know how to deal with disagreements. When it comes to family, politics and religion, the “Thanksgiving Rule” is to just not bring the topics up. But in an increasingly polarized world, we don’t always have the luxury of avoidance. In our personal lives, we…

What Your Executives Should Be Doing With Their Personal Brand

What Your Executives Should Be Doing With Their Personal Brand

The alignment of personal and company brand has become an integral part of a modern marketing strategy. This approach necessarily includes the entire C-Suite of executives. In this day and age all executives have both external and internal opportunities to build their personal brand. However, it is important to unpack the different roles of the…

5 Lessons We Can Learn from the NFL Owners & Nike

5 Lessons We Can Learn from the NFL Owners & Nike

In August 2016, Colin Kaepernick, star quarterback for the San Francisco 49ers, silently sat during the playing of the National Anthem in protest of issues of “systematic oppression”, “equality and social injustice”, “racism and injustice in our criminal system”, “oppression of people of color in the United States”, and to not “show pride in a…

HOW CHURCHILL USED BRANDING TO LEAD THROUGH CRISIS

HOW CHURCHILL USED BRANDING TO LEAD THROUGH CRISIS

Recently, Capital One hosted an evening with Dr. Stephen Mansfield, author and speaker. Dr. Mansfield discussed the topic of how leaders can lead through crisis to an audience of entrepreneurs, businesses, and community leaders.  Churchill was used an example of a leader who learned and leveraged key communication principles of branding to lead through crisis. I…