After working with dozens of leaders, there are several key themes that emerge reaffirming the need that every leader, from aspiring to experienced, needs to build an intentional personal brand. “The time to build your brand is not when you need it, by then it is way too late.” -Jen Dalton Your reputation is like…
Category: Leadership
THE BUSY-NESS EPIDEMIC, YOUR BRAND OVERWHELMED
Recently, I heard Brigid Schulte, author of Overwhelmed, speak about her book at a Her Corner Speaker Series event. She spent an amazing hour discussing her book, outlining key takeaways, and enlightening the audience about two important issues: 1) why we are so overwhelmed and 2) what can we do about it. We all know that…
HOW CHURCHILL USED BRANDING TO LEAD THROUGH CRISIS
Recently, Capital One hosted an evening with Dr. Stephen Mansfield, author and speaker. Dr. Mansfield discussed the topic of how leaders can lead through crisis to an audience of entrepreneurs, businesses, and community leaders. Churchill was used an example of a leader who learned and leveraged key communication principles of branding to lead through crisis. I…