We all have a personal brand, whether it is helping or hurting us is a different question. Although personal branding was first mentioned in 1997, the reality is people still struggle to figure out if they want a personal brand and what it all really means. Last year, Sheryl Sandberg focused on finding your voice…
Category: Leadership
WHY DIVERSITY, EMPATHY, AND DOING THE RIGHT THING MATTER
This last few weeks have been shocking when it comes to PR disasters from brands like Pepsi, United, and even the White House. What in the world is going on and how do we make sense of it? Here are a few thoughts for leaders and companies to ponder so they can be ready when…
4 PERFECT LEADERSHIP INSIGHTS FROM J.W. MARRIOTT JR.
Last week I was absolutely thrilled to attend the Center for Non-Profit Advancement’s 37th Annual Awards event at the Hamilton in DC. The venue was edgy, and we celebrated all of the amazing work done by non-profits in the DC market. In particular, Christopher Fay, the Executive Director of Homestretch, received the 2016 #EXCELAward for…
WHY EVERY LEADER NEEDS A PERSONAL BRAND (YESTERDAY)
After working with dozens of leaders, there are several key themes that emerge reaffirming the need that every leader, from aspiring to experienced, needs to build an intentional personal brand. “The time to build your brand is not when you need it, by then it is way too late.” -Jen Dalton Your reputation is like…
THE BUSY-NESS EPIDEMIC, YOUR BRAND OVERWHELMED
Recently, I heard Brigid Schulte, author of Overwhelmed, speak about her book at a Her Corner Speaker Series event. She spent an amazing hour discussing her book, outlining key takeaways, and enlightening the audience about two important issues: 1) why we are so overwhelmed and 2) what can we do about it. We all know that…
HOW CHURCHILL USED BRANDING TO LEAD THROUGH CRISIS
Recently, Capital One hosted an evening with Dr. Stephen Mansfield, author and speaker. Dr. Mansfield discussed the topic of how leaders can lead through crisis to an audience of entrepreneurs, businesses, and community leaders. Churchill was used an example of a leader who learned and leveraged key communication principles of branding to lead through crisis. I…