The Great Resignation may be a phenomenon, but the monthly jobs reports show that hiring is happening at a brisk pace as well. Many of these new hires are looking for a better opportunity and a good match for their personal values. Good onboarding is the key to employee retention in the job-hopping world we live in, but this process…
Category: Personal Branding
5 Business Branding Trends for 2022
A great business brand is all about creating an effective emotional connection with key constituencies, including customers, prospects, employees, and partners. Brand connection increases confidence in the business, which accelerates your audience’s choice. A brand is never static — it constantly balances between consistent messaging and adaptation to new circumstances, technologies and opportunities. As we…
Where Brand Strategy and Business Strategy Overlap (It’s Not What You Think)
As we approach the end of 2021 it’s a good time for leaders to assess the business and brand strategy and make adjustments and decisions on where to focus and invest resources in the coming year. There are various directions a business leader may decide to go in and a critical point of analysis is…
5 Ways the Personal Brand of the CEO Directly Impacts the Company Brand
CEOs no longer have the option of staying in the shadows. A 2017 study found that millennials aren’t the only group who care about CEO engagement — over half of the members of each age group surveyed expect CEOs to be visible, and even active in the public sphere. Before a CEO can effectively represent the company,…
5 Ways Humor Can Make You a Better Communicator
Not everyone is a comedian, but humor is not only a tool to be used by people who use funny as a personal brand. Using different styles of humor as part of a communication style can enhance your brand whether you are concerned about being thought of as “too serious” or simply seeking to stand…
Why It's So Important Biden Has Women In Power Positions
When it comes to difficult conversations, there is no bigger topic than the challenge of achieving gender equity. One of the changes that must occur is an increase in women when it comes to political representation. It will take 95 years to close the gender gap in political representation, with women in 2019 holding 25.2%…