LinkedIn is an important resource for job hunting and career development. Sadly, it is no more immune to ageism than anyplace else. The preference for youth in terms of energy, contemporary knowledge, and cost means that your LinkedIn presence may be feeding ageist biases and interfering with your career prospects. When it comes to portraying…
Category: LinkedIn
Building Your Reputation. Stand Out to Get In.
What is a personal brand, and why does it even matter? Put simply, your brand is your reputation. It’s the words that people think of to define you. It’s how relevant you are, and what conversations you are a part of. It’s how you stand out from others. If you don’t define your personal brand,…
KEY PERSONAL BRANDING TRENDS FOR 2018
We all have a personal brand, whether it is helping or hurting us is a different question. Although personal branding was first mentioned in 1997, the reality is people still struggle to figure out if they want a personal brand and what it all really means. Last year, Sheryl Sandberg focused on finding your voice…
DOES YOUR LINKEDIN PROFILE MAKE YOU FEEL CONFIDENT?
Working with senior leaders, from executives to CEOs, always provides a ton of insight. One thing is always true – most individuals over a certain age/demographic tend to not love social media. It takes real focus to paint the picture of how important it is to be online as a leader. However, for millennials, the…
5 WAYS YOUR EMPLOYEES UNDER LEVERAGE LINKEDIN
If you have employees, there are ways you are likely under leveraging LinkedIn and missing opportunities to grow the personal brand of each employee and the company brand. There are a lot of opportunities for companies to improve their presence online by creating a brand ambassador program. Employees are already brand ambassadors. The question is…
DEAR LINKEDIN. I HATE YOU, I LOVE YOU.
When it come to building a consistent personal brand online, there is no question that LinkedIn is a critical tool to have at your disposal. Unfortunately, the new visual layout of LinkedIn has also resulted in a lot of the core features of LinkedIn disappearing. So although I love LinkedIn as part of a personal…