As a personal brand strategist, I believe it is important to be authentic, and learning how to embrace difficult conversations of many kinds the key to having a genuine connection. Family. We love them, but we don’t always agree with them. In an increasingly polarized country, differences of opinion have become vast and bitter. Just like you give your house a deep cleaning before the arrival of Thanksgiving guests, prepare ahead for potential controversy, especially in 2020, given the election results. Read the full blog here at my new site for my personal brand.