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Day: December 14, 2021

Where Brand Strategy and Business Strategy Overlap (It’s Not What You Think)
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Where Brand Strategy and Business Strategy Overlap (It’s Not What You Think)

by Jen Dalton December 14, 2021

As we approach the end of 2021 it’s a good time for leaders to assess the business and brand strategy and make adjustments and decisions on where to focus and invest resources in the coming year. There are various directions a business leader may decide to go in and a critical point of analysis is…

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