CEOs no longer have the option of staying in the shadows. A 2017 study found that millennials aren’t the only group who care about CEO engagement — over half of the members of each age group surveyed expect CEOs to be visible, and even active in the public sphere. Before a CEO can effectively represent the company,…
Category: CEO Branding
There are 5 Types of People on LinkedIn. Which One Are You?
With 660+ million members, LinkedIn is the largest professional networking site in the world. Not all members take advantage of the huge opportunity this represents for their particular needs. While you don’t need to embrace every facet of the site, I recommend you have a strategic business branding approach to LinkedIn. Make LinkedIn work for…
3 Key Strategies for Business Owners to Break Through the Noise
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5 Ways to Keep Moving Forward & Lead (from home)
Now more than ever, it is critical to maintain, if not build, your personal brand. When people ask me what a personal brand is, my response is your personal brand is your reputation, it is how others perceive you, it is how people talk about you when you are not in the room. The way…
5 Essentials for Every Thought Leader’s Marketing Toolkit
In today’s world, it takes more than innovative, inspiring ideas to be a thought leader. With so many voices out there, putting in their own two cents, the chances of your own contribution getting lost in the mix is high. As a thought leader, it is key to position yourself strategically and specifically in order…
4 Ways CEOs Can Navigate Controversial Topics
In an article in the Washington Post last year, Morning Consult cautioned companies and CEOs about taking a public stance on issues of the day because this could lead the company to be perceived as picking a political party – i.e. “Red” or “Blue”. This article highlighted the crucial fact that the stakeholders of a…