Branding and marketing are not the same – and it matters. Many businesses get this wrong – from solopreneurs to well known companies – poor branding is an equal opportunity issue. One of the top issues businesses face is marketing – or at least – that is what owners, marketing managers, and social media managers…
Category: Branding
FIVE INSIGHTS TO PERFECTING YOUR PITCH
It was very exciting this week to head up to Philadelphia and be a part of the first Women on Course and Women in Business joint event – “Perfecting Your Pitch.” We all hear about how to perfect your elevator pitch, but rarely are you in an elevator where you can pitch and let’s face…
5 INSIGHTS TO BUILD YOUR BRAND AT A CONFERENCE OR EVENT
Entering the holiday season, there are lots of events and conferences to attend. Most of the time, people go from one thing to another, without planning out how to leverage each event to build our visibility and increase our opportunities. One of the roles I have been fortunate enough to play is managing the Student…
HOW CHURCHILL USED BRANDING TO LEAD THROUGH CRISIS
Recently, Capital One hosted an evening with Dr. Stephen Mansfield, author and speaker. Dr. Mansfield discussed the topic of how leaders can lead through crisis to an audience of entrepreneurs, businesses, and community leaders. Churchill was used an example of a leader who learned and leveraged key communication principles of branding to lead through crisis. I…