Building Your Reputation. Stand Out to Get In.

Building Your Reputation. Stand Out to Get In.

What is a personal brand, and why does it even matter? Put simply, your brand is your reputation. It’s the words that people think of to define you. It’s how relevant you are, and what conversations you are a part of. It’s how you stand out from others. If you don’t define your personal brand,…

KEY PERSONAL BRANDING TRENDS FOR 2018

KEY PERSONAL BRANDING TRENDS FOR 2018

We all have a personal brand, whether it is helping or hurting us is a different question. Although personal branding was first mentioned in 1997, the reality is people still struggle to figure out if they want a personal brand and what it all really means. Last year, Sheryl Sandberg focused on finding your voice…

HOW CHURCHILL USED BRANDING TO LEAD THROUGH CRISIS

HOW CHURCHILL USED BRANDING TO LEAD THROUGH CRISIS

Recently, Capital One hosted an evening with Dr. Stephen Mansfield, author and speaker. Dr. Mansfield discussed the topic of how leaders can lead through crisis to an audience of entrepreneurs, businesses, and community leaders.  Churchill was used an example of a leader who learned and leveraged key communication principles of branding to lead through crisis. I…