What is a personal brand, and why does it even matter? Put simply, your brand is your reputation. It’s the words that people think of to define you. It’s how relevant you are, and what conversations you are a part of. It’s how you stand out from others. If you don’t define your personal brand,…
Category: Branding
KEY PERSONAL BRANDING TRENDS FOR 2018
We all have a personal brand, whether it is helping or hurting us is a different question. Although personal branding was first mentioned in 1997, the reality is people still struggle to figure out if they want a personal brand and what it all really means. Last year, Sheryl Sandberg focused on finding your voice…
5 WAYS YOUR BRAND IS HURTING IS YOUR BUSINESS
Branding and marketing are not the same – and it matters. Many businesses get this wrong – from solopreneurs to well known companies – poor branding is an equal opportunity issue. One of the top issues businesses face is marketing – or at least – that is what owners, marketing managers, and social media managers…
FIVE INSIGHTS TO PERFECTING YOUR PITCH
It was very exciting this week to head up to Philadelphia and be a part of the first Women on Course and Women in Business joint event – “Perfecting Your Pitch.” We all hear about how to perfect your elevator pitch, but rarely are you in an elevator where you can pitch and let’s face…
5 INSIGHTS TO BUILD YOUR BRAND AT A CONFERENCE OR EVENT
Entering the holiday season, there are lots of events and conferences to attend. Most of the time, people go from one thing to another, without planning out how to leverage each event to build our visibility and increase our opportunities. One of the roles I have been fortunate enough to play is managing the Student…
HOW CHURCHILL USED BRANDING TO LEAD THROUGH CRISIS
Recently, Capital One hosted an evening with Dr. Stephen Mansfield, author and speaker. Dr. Mansfield discussed the topic of how leaders can lead through crisis to an audience of entrepreneurs, businesses, and community leaders. Churchill was used an example of a leader who learned and leveraged key communication principles of branding to lead through crisis. I…