Entering the holiday season, there are lots of events and conferences to attend. Most of the time, people go from one thing to another, without planning out how to leverage each event to build our visibility and increase our opportunities. One of the roles I have been fortunate enough to play is managing the Student…
Category: Branding
HOW CHURCHILL USED BRANDING TO LEAD THROUGH CRISIS
Recently, Capital One hosted an evening with Dr. Stephen Mansfield, author and speaker. Dr. Mansfield discussed the topic of how leaders can lead through crisis to an audience of entrepreneurs, businesses, and community leaders. Churchill was used an example of a leader who learned and leveraged key communication principles of branding to lead through crisis. I…