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Category: Branding

Where Brand Strategy and Business Strategy Overlap (It’s Not What You Think)
Branding CEO Branding Company Branding Leadership Personal Branding

Where Brand Strategy and Business Strategy Overlap (It’s Not What You Think)

by Jen Dalton December 14, 2021

As we approach the end of 2021 it’s a good time for leaders to assess the business and brand strategy and make adjustments and decisions on where to focus and invest resources in the coming year. There are various directions a business leader may decide to go in and a critical point of analysis is…

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5 Ways the Personal Brand of the CEO Directly Impacts the Company Brand
Branding CEO Branding Company Branding Personal Branding

5 Ways the Personal Brand of the CEO Directly Impacts the Company Brand

by Jen Dalton July 25, 2021

CEOs no longer have the option of staying in the shadows. A 2017 study found that millennials aren’t the only group who care about CEO engagement — over half of the members of each age group surveyed expect CEOs to be visible, and even active in the public sphere. Before a CEO can effectively represent the company,…

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What brands should consider as they transition back to the workplace
Branding Company Branding

What brands should consider as they transition back to the workplace

by Jen Dalton July 12, 2021

For the last year and a half, we have all felt that we were stuck in Groundhog Day, or some weird Daylight Savings Day (Fall Forward), but we fell forward a year. Much of the stress was around surviving the pandemic and adjusting where necessary. As we return to work, a lot has changed. How…

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5 Key Steps Leaders and Brands Must Consider for DEI Efforts
All Branding Diversity

5 Key Steps Leaders and Brands Must Consider for DEI Efforts

by Jen Dalton February 25, 2021

Companies and CEOs are faced with challenging choices around their reputation and impact as they look ahead in 2021 and beyond. There is a steady transition in the court of public opinion about how companies need to play a larger leadership role, in addition to what governments are doing. A recent survey by  Weber Shandwick,…

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2021 Personal Brand Trends
Branding Personal Branding

2021 Personal Brand Trends

by Jen Dalton January 14, 2021

It’s hard to imagine a more welcome transition into a New Year. After an incredibly challenging 2020, we all want 2021 to be a year of recovery, rebuilding, and progress. Our personal brand is a great place to start. Thinking through where and how we want to appear can set the tone for all our…

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10 Questions to Prompt Your Team Leader for Career Insights
Branding Career Personal Branding Tips

10 Questions to Prompt Your Team Leader for Career Insights

by Jen Dalton December 10, 2020

Regardless of our career ambitions, we all have goals. We need to know how to leverage our unique talents and harness our weaknesses to achieve these goals. The most likely source of insight and guidance, particularly in the shorter-term, is our team leader. Not all leaders are attuned to the individual development of their team,…

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