Regardless of our career ambitions, we all have goals. We need to know how to leverage our unique talents and harness our weaknesses to achieve these goals. The most likely source of insight and guidance, particularly in the shorter-term, is our team leader. Not all leaders are attuned to the individual development of their team,…
Category: Branding
There are 5 Types of People on LinkedIn. Which One Are You?
With 660+ million members, LinkedIn is the largest professional networking site in the world. Not all members take advantage of the huge opportunity this represents for their particular needs. While you don’t need to embrace every facet of the site, I recommend you have a strategic business branding approach to LinkedIn. Make LinkedIn work for…
3 Key Strategies for Business Owners to Break Through the Noise
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5 Essentials for Every Thought Leader’s Marketing Toolkit
In today’s world, it takes more than innovative, inspiring ideas to be a thought leader. With so many voices out there, putting in their own two cents, the chances of your own contribution getting lost in the mix is high. As a thought leader, it is key to position yourself strategically and specifically in order…
5 Ways a Start-Up Founder Can Increase Visibility
As a founder of a start-up, there are so many hats to wear that it can be difficult to manage them all. Because of time, energy and budget constraints, it’s critical that you be intentional in all of your efforts, including increasing your visibility. To avoid being overwhelmed, focus on finding strategies that are efficient…
4 Ways CEOs Can Navigate Controversial Topics
In an article in the Washington Post last year, Morning Consult cautioned companies and CEOs about taking a public stance on issues of the day because this could lead the company to be perceived as picking a political party – i.e. “Red” or “Blue”. This article highlighted the crucial fact that the stakeholders of a…