Blog

Where Brand Strategy and Business Strategy Overlap (It’s Not What You Think)

Where Brand Strategy and Business Strategy Overlap (It’s Not What You Think)

As we approach the end of 2021 it’s a good time for leaders to assess the business and brand strategy and make adjustments and decisions on where to focus and invest resources in the coming year. There are various directions a business leader may decide to go in and a critical point of analysis is…

5 Ways the Personal Brand of the CEO Directly Impacts the Company Brand

5 Ways the Personal Brand of the CEO Directly Impacts the Company Brand

CEOs no longer have the option of staying in the shadows. A 2017 study found that millennials aren’t the only group who care about CEO engagement — over half of the members of each age group surveyed expect CEOs to be visible, and even active in the public sphere. Before a CEO can effectively represent the company,…