Since April was National Stress Awareness Month and May is Mental Health Awareness Month, it is a good time to take a 360° look at the role stress plays in your life. You can take a stress assessment to measure your stress levels and carve out some time to identify the factors that might be contributing.…
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5 Steps to Build & Measure Your Brand
Whether you are building a business brand strategy or a personal brand strategy, your brand increases in effectively conveying and promoting your value proposition if you take the time to understand, measure, and assess it regularly. The initial work of developing and strategizing the deployment of a brand can’t be the end of this work.…
Making Personal Brand a Part of Onboarding and Onbranding
The Great Resignation may be a phenomenon, but the monthly jobs reports show that hiring is happening at a brisk pace as well. Many of these new hires are looking for a better opportunity and a good match for their personal values. Good onboarding is the key to employee retention in the job-hopping world we live in, but this process…
5 Business Branding Trends for 2022
A great business brand is all about creating an effective emotional connection with key constituencies, including customers, prospects, employees, and partners. Brand connection increases confidence in the business, which accelerates your audience’s choice. A brand is never static — it constantly balances between consistent messaging and adaptation to new circumstances, technologies and opportunities. As we…
Podcast: Strategy To Improve Brand Strength And Value - How To Build Brand Equity 2022 | Jen Dalton
Strategy To Improve Brand Strength And Value – How To Build Brand Equity 2022 | Jen Dalton Apple Podcast Building a brand strategy in 2022 can be tough, but not with this one-of-a-kind solution. Reputation Strategist, Jen Dalton, CEO of BrandMirror, shares her strategies to making sure your brand is set for success in 2022.…
Where Brand Strategy and Business Strategy Overlap (It’s Not What You Think)
As we approach the end of 2021 it’s a good time for leaders to assess the business and brand strategy and make adjustments and decisions on where to focus and invest resources in the coming year. There are various directions a business leader may decide to go in and a critical point of analysis is…