Author: Jen Dalton

Jen Dalton is a personal brand specialist with entrepreneurship in her DNA. She helps business owners and executives define how they show up as leaders, make the most of their strengths, and tend to their legacy, growth, and visibility. The author of two books, frequent speaker, podcaster and “Purpose Sherpa,” Jen is a critical resource for any person or company that wants to define their brand and differentiate themselves in authentic, credible, and relevant ways to the market.
5 Ways to Assess Your (In)Formal Communications

5 Ways to Assess Your (In)Formal Communications

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In March 2020, everything changed. Businesses had to adapt quickly to a new normal of distance in all things, but particularly in communication. Without in-person meetings, adjustments were made, and virtual solutions were found for some of the most immediate and obvious needs. However, some critical types of communication fell through the cracks, and people…

5 Marketing Tactics That Can Backfire

5 Marketing Tactics That Can Backfire

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Marketing: getting the message out there about your brand and your value to encourage audience engagement and drive business growth through sales and reputation. With so many ways to market, it can sometimes be confusing or overwhelming to pick an approach. An effective personal branding strategy employs different messaging techniques and tests them for effectiveness.…

There are 5 Types of People on LinkedIn. Which One Are You?

There are 5 Types of People on LinkedIn. Which One Are You?

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With 660+ million members, LinkedIn is the largest professional networking site in the world. Not all members take advantage of the huge opportunity this represents for their particular needs. While you don’t need to embrace every facet of the site, I recommend you have a strategic business branding approach to LinkedIn. Make LinkedIn work for…