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Tag: brand reputation management

4 Ways CEOs Can Navigate Controversial Topics
Branding CEO Branding

4 Ways CEOs Can Navigate Controversial Topics

by Jen Dalton July 18, 2019

In an article in the Washington Post last year, Morning Consult cautioned companies and CEOs about taking a public stance on issues of the day because this could lead the company to be perceived as picking a political party – i.e. “Red” or “Blue”. This article highlighted the crucial fact that the stakeholders of a…

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