Author: Jen Dalton

Jen Dalton is a personal brand specialist with entrepreneurship in her DNA. She helps business owners and executives define how they show up as leaders, make the most of their strengths, and tend to their legacy, growth, and visibility. The author of two books, frequent speaker, podcaster and “Purpose Sherpa,” Jen is a critical resource for any person or company that wants to define their brand and differentiate themselves in authentic, credible, and relevant ways to the market.
HOW CHURCHILL USED BRANDING TO LEAD THROUGH CRISIS

HOW CHURCHILL USED BRANDING TO LEAD THROUGH CRISIS

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Recently, Capital One hosted an evening with Dr. Stephen Mansfield, author and speaker. Dr. Mansfield discussed the topic of how leaders can lead through crisis to an audience of entrepreneurs, businesses, and community leaders. Churchill was used an example of a leader who learned and leveraged key communication principles of branding to lead through crisis. I…

DO ACTIONS REALLY SPEAK LOUDER THAN WORDS?

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<p “margin-bottom:26.0pt;mso-pagination:none;mso-layout-grid-align:=”” none;text-autospace:none”=””>Do you have those moments where you think to yourself, “I did such a great job, I worked so hard, how come I didn’t get promoted, or even recognized?” <p “mso-pagination:none;mso-layout-grid-align:none;=”” text-autospace:none”=””>Often, clients will bring up the old phrase that “actions speak louder than words”.  Of course, your actions are very important, but…

BRANDMIRROR SPONSORS WOMEN IN BUSINESS EVENT

BRANDMIRROR SPONSORS WOMEN IN BUSINESS EVENT

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I love attending amazing events every day, but Fridays are especially fun and help jump-start the weekend. This past Friday, BrandMirror was honored to sponsor the VIEWPOINTS initiative, hosted by George Mason University, a series that continues throughout the year. The event featured the President of George Mason, Angel Cabrera. At first, it may have…

SHOWING UP | YOUR REPUTATION STRATEGY (PART 3 OF 3)

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In our last blog, we outlined “Steps 6-10: Boosting Visibility” using LinkedIn. Today, we’d like to focus on the last few critical steps you can take in managing your LinkedIn profile and building your network. The last 5 recommendations focus on leveraging your existing LinkedIn relationships and managing new ones. Steps 11-15: Ongoing Maintenance 11.…

SHOWING UP | YOUR DIGITAL PRESENCE | LINKEDIN 5 BEST PRACTICES (PART 1 OF 3)

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Here’s the good news: the internet is here! Here’s the bad news: the internet is here! With Google, Yahoo, Facebook, Twitter, LinkedIn and so many other websites out there, it is very easy to be found. If you are a company, this can be an important part of your marketing, operations, and strategic management. But,…