It seems like everyday there is another person highlighted in the news or social media for some action they took that has had significant consequences to their business and life. From #Cecilthelion and Walter Palmer, here are some important takeaways and reminders for everyone in this new digital age where things can happen faster than…
Category: All
6 LESSONS FROM FOOTBALL TO ENTREPRENEURSHIP
This past week the Loudoun Chamber of Commerce hosted its Leadership Luncheon “Pigskins and Profits”, featuring Washington Redskins Pierre Garçonand Kedric Golston – respected leaders on the football field and successful Loudoun business owners off of the field. The Luncheon was packed full of people interested in learning about key lessons in entrepreneurship that transcended…
4 TIPS FOR CONNECTING ON LINKEDIN
I have given so many talks on LinkedIn and this particular question always comes up. What is the best approach when it comes to connecting? Do I connect with only the people I know? Everyone? Somewhere in between? The answer is…it depends. How frustrating, right? The reality is that it is your personal profile and…
STOP. DOES YOUR STORY I.M.P.R.E.S.S.?
Before you start sending people your resume or hoping that they like your LinkedIn profile and want to connect, STOP and review your marketing materials to make sure they I.M.P.R.E.S.S. What do I mean by impress? I mean will you stand out in their mind, will you have made an impression, not just a good…
BRAND RULE #3: DON'T ALIENATE YOUR AUDIENCE
This week Dolce & Gabbana shared their thoughts on non-traditional families in Italy’s Panorama magazine, which has caused quite a backlash. Domenico Dolce and Stefano Gabbana were coming out of their tax evasion scandal last year and here they go out of the frying pan and into the fire. What are the other rules? The…
5 LINKEDIN ISSUES THAT IMPACT YOU & YOUR COMPANY
I will be the first to profess that I do use LinkedIn and for anyone who is not on it – they definitely should be on LinkedIn. That said, even though I am a huge fan of LinkedIn and work with many clients on their profiles…I do have some issues with it. 1. The Visual…