5 LINKEDIN ISSUES THAT IMPACT YOU & YOUR COMPANY

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I will be the first to profess that I do use LinkedIn and for anyone who is not on it – they definitely should be on LinkedIn. That said, even though I am a huge fan of LinkedIn and work with many clients on their profiles…I do have some issues with it.

1. The Visual Component of LinkedIn is Not Perfect

When working with clients and adding in media – a huge issue I have is that it is not possible to upload your own photo to go with a document, link, etc. Many times when a link or PDF/document is uploaded, the visual is not at all relevant. For many websites that are no longer static, the photo that shows up (if there is one) is not at all helpful to tell your brand story visually.

Recommendation: Please LinkedIn, allow us to upload a thumbnail/photo to go with our media so we can present our brands more effectively visually. A picture is worth a thousand words. When we think about building our personal brand – pictures and videos are critical.

jdalton
Written by
Jen Dalton is a personal brand specialist with entrepreneurship in her DNA. She helps business owners and executives define how they show up as leaders, make the most of their strengths, and tend to their legacy, growth, and visibility. The author of two books, frequent speaker, podcaster and “Purpose Sherpa,” Jen is a critical resource for any person or company that wants to define their brand and differentiate themselves in authentic, credible, and relevant ways to the market.