1. The Visual Component of LinkedIn is Not Perfect
When working with clients and adding in media - a huge issue I have is that it is not possible to upload your own photo to go with a document, link, etc. Many times when a link or PDF/document is uploaded, the visual is not at all relevant. For many websites that are no longer static, the photo that shows up (if there is one) is not at all helpful to tell your brand story visually.
Recommendation: Please LinkedIn, allow us to upload a thumbnail/photo to go with our media so we can present our brands more effectively visually. A picture is worth a thousand words. When we think about building our personal brand - pictures and videos are critical.
Look, I get that former employees do not want to change their job on LinkedIn to show when they are out of work. However, as an entrepreneur and as a CEO, there are cases where many clients do not want former employees to still be listed when potential clients (and others) research the company online.
Recommendation: Companies should be able to un-link a former employee so that they do not come up associated with the company.
3. Allow Reviews for Companies
LinkedIn is well positioned to incorporate recommendations/reviews for companies. This may not be a space they want to play - but it is worth considering for sure. With companies like Glass Door that take anyone's anonymous feedback without screening it for accuracy, LinkedIn has a huge competitive advantage given its availability to data and validation. Companies should not have to pay organizations like Glass Door to remove anonymous complaints from people that never worked at the company or for employees that are just out to vent because they were fired. Now if an employee really has cause, then there should be a more effective and accurate way to provide feedback. But I have spoken with enough CEOs and companies to know that there is not a great place (with integrity) to share constructive, vetted, and valuable feedback.
Recommendation: The next opportunity for LinkedIn to consider is how they leverage feedback from employees, clients, etc. and create endorsements/ reviews/ recommendations for companies. LinkedIn can relatively easily confirm if the "submitter" worked at the company.
4. Bring Back the Job Ordering Capability
Many people want to present certain roles first. Recently this capability was removed for at least my profile and several others. This is a huge liability for individuals. It should be possible to re-position your roles based on what you want people to see first. Especially if you are involved in multiple organizations over a given time frame.
Recommendation: Please bring back the ability to re-order jobs.
5. Create an Inner Circle
With everyone getting invited by everyone to be a Connection, it can be challenging to figure out how to separate out your day to day contacts vs. your contacts that you might need at some point. Although you can tag people, it is not the easiest nor most intuitive function.
Recommendation: Would it be possible to have LinkedIn provide the ability to flag high value contacts in your network in an easier way than tagging them? That might allow us to really pay attention to a group of key contacts on LinkedIn and be sure we see what they submit on LinkedIn and any news from them as well.
Be your best self,