Many companies jump right into marketing and miss the critical step of understanding their brand. In this session, Jen Dalton will discuss the key steps in the branding process and how critical it is to define brand strategy and what it means to an organization. She will share what key questions need to be answered before launching any marketing campaign or effort. If the branding is off, then without a doubt the marketing efforts will suffer.

Don’t waste marketing time, money, and resources, join Jen in this workshop and identify the key steps to understand your current brand and what may be missing that is holding back the success of your marketing efforts. She will leverage real examples and share her expertise so you can deliver a brand worth buying and marketing that can make it happen.