{"id":7180,"date":"2023-03-09T10:00:08","date_gmt":"2023-03-09T15:00:08","guid":{"rendered":"https:\/\/www.brandmirror.com\/?p=7180"},"modified":"2023-03-09T10:00:08","modified_gmt":"2023-03-09T15:00:08","slug":"what-to-do-when-you-really-really-screw-up","status":"publish","type":"post","link":"https:\/\/www.brandmirror.com\/2023\/03\/09\/what-to-do-when-you-really-really-screw-up\/","title":{"rendered":"What to Do When You Really, Really Screw Up"},"content":{"rendered":"

What happens when a journalist, who supposedly makes his living speaking the truth to the public, opens his mouth, and an offensive opinion drops out? Don Lemon can tell you that the initial blowback can be considerable. When he <\/span>implied<\/span><\/a> that Republican presidential candidate Nikki Haley was \u201cpast her prime,\u201d the outcry was immediate, and he was taken off the air \u2026 for a few days. He didn\u2019t end up being a victim of cancel culture, and he went back on his usual program, addressing the news without mentioning a scandal. After <\/span>some commentary<\/span><\/a> about this development, the news cycles moved on, and the issue seems to have disappeared without any accountability.\u00a0<\/span><\/p>\n

When a public figure messes up, the situation can be handled in several ways, but the Lemon lesson wasn\u2019t it. Cancelation, or some other form of punishment, doesn\u2019t create accountability. It doesn\u2019t offer a tangible lesson to the many influenced by this person on how to do better. Nor does a perfunctory apology suffice to balance out the wrong done. So what should this person do?<\/span><\/p>\n

Here are a few things I would love for Don Lemon to do or have done.<\/span><\/p>\n

Five Steps of Accountability<\/b><\/p>\n

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  1. Apologize in an Authentic Way\u00a0<\/b><\/li>\n<\/ol>\n

    A genuine apology has to stand alone without excuses or \u2018buts.\u2019 It is a humble act that can be hard for people accustomed to being right and in power. But it is critical to acknowledge that, as humans, we are all capable of errors and equally capable of owning up to them. Some apologies are better left in private conversations, some on social media, and some on TV live – if you are Don Lemon.\u00a0<\/span><\/p>\n

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    1. Ask Others What it Should Take To Recover & Make It Right<\/b><\/li>\n<\/ol>\n

      An apology is often directed to a person or people who have been wronged. They have had something \u2013 dignity, reputation, or something else \u2013 taken from them. Others might have been caught up in the process as well. Don Lemon\u2019s colleagues were forced to deal with his comment and the blow-back. These people have a stake in the accountability and rectification of the mistake. Ask these stakeholders what would make it right.\u00a0<\/span><\/p>\n

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      1. Ask Yourself Why You Did It and What You Learned from It<\/b><\/li>\n<\/ol>\n

        Does Don Lemon genuinely believe that women past their 20s-30-40s are no longer in their prime? Was it a brain hiccup, an unconscious bias, or a retrograde commentary about her as a politician? If you don\u2019t know what you were thinking, you may want to explore what happened, or it can happen again. If what Don Lemon actually meant was that Nikki Haley had missed her window of political momentum, then the words he chose definitely missed the mark.\u00a0<\/span><\/p>\n

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        1. Try to Move the Conversation Forward<\/b><\/li>\n<\/ol>\n

          Mistakes are teachable moments. They present an opportunity to air out the issue and learn how to be better. The person making a mistake should lead the conversation and set an example of how to come back from it in a positive way. Maybe Don Lemon should do a segment on unconscious bias and women doing amazing things at every age.\u00a0<\/span><\/p>\n

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          1. Plan for the Ghost to Haunt You<\/b><\/li>\n<\/ol>\n

            When we make a big enough mistake, it doesn\u2019t simply go away. It can come up repeatedly, even after apologies, reparations, and atonement. Own this reality and prepare for the eventual comments and fallout. Recently, Mark Wahlberg introduced the primarily Asian cast of <\/span>Everything Everywhere All At Once<\/span><\/i>, which brought up his <\/span>past hate crime<\/span><\/a> for which he was convicted in the 80s as a teenager. He served time, turned his life around, and apologized to the victim, but his past came back to haunt him nonetheless. This moment could have been handled as a more explicit redemption, but instead, it became a further scandal.\u00a0<\/span><\/p>\n

            It\u2019s hard to make a mistake, but being intentional about regret and taking steps to make amends to those who were harmed can help turn the situation around.\u00a0<\/span><\/p>\n

            Interested in learning more?<\/i><\/b><\/p>\n