A great business brand is all about creating an effective emotional connection with key constituencies, including customers, prospects, employees, and partners. Brand connection increases confidence in the business, which accelerates your audience’s choice. A brand is never static — it constantly balances between consistent messaging and adaptation to new circumstances, technologies and opportunities. As we…
Tag: Leadership
Take Gratitude Up a Notch
November brings Thanksgiving, which is a good time to reflect on gratitude. There’s a lot to be gained from being as expansive as possible on the subject. After all, gratitude is about taking stock, expressing appreciation, and giving back. When it comes to leadership, the power of gratitude cannot be overstated, and it is a…
5 Ways to Keep Moving Forward & Lead (from home)
Now more than ever, it is critical to maintain, if not build, your personal brand. When people ask me what a personal brand is, my response is your personal brand is your reputation, it is how others perceive you, it is how people talk about you when you are not in the room. The way…