5 Business Branding Trends for 2022

5 Business Branding Trends for 2022

A great business brand is all about creating an effective emotional connection with key constituencies, including customers, prospects, employees, and partners. Brand connection increases confidence in the business, which accelerates your audience’s choice. A brand is never static — it constantly balances between consistent messaging and adaptation to new circumstances, technologies and opportunities. As we…

There are 5 Types of People on LinkedIn. Which One Are You?

There are 5 Types of People on LinkedIn. Which One Are You?

With 660+ million members, LinkedIn is the largest professional networking site in the world. Not all members take advantage of the huge opportunity this represents for their particular needs. While you don’t need to embrace every facet of the site, I recommend you have a strategic business branding approach to LinkedIn. Make LinkedIn work for…