In this interactive workshop, Jen Dalton will share the key strategic insights on when to leverage your personal brand versus the business brand when it comes to increasing awareness, generating business leads, engaging & retaining your people, and when crafting thought leadership content. New business owners as well as executives and leaders in companies should attend and learn how to utilize both brands with intention as they wrap up 2022 and plan for 2023.

Key takeaways include:
• Assessing real examples of personal versus business brand investments
• How to leverage a clear and insightful framework to plan your approach moving forward
• Outline your content strategy at a high level for Q4 and into Q1