As a business owner, your personal brand is an important part of your company’s success. At Brand Mirror we offer exceptional personal branding services in Washington D.C. that will help you to be more successful in your career. Understanding, developing and maintaining a personal brand should be part of your overall marketing strategy. But what…
Category: Personal Branding
Personal Branding Needs to be a Part of Your Succession Plan
As a CEO, your personal brand is a critical face of your company. But when a transition of leadership is in the works, the CEO cannot be the only personal brand aligned with the company brand. At Brand Mirror we offer exceptional personal branding services in Washington D.C. that will help you to be more…
5 Reasons to Join a Nonprofit Board
I recently spoke on an amazing panel, thanks to the Business Women’s Giving Circle. There were several themes that came out of that event that I wanted to capture because I know it will help individuals understand the many benefits of joining a board. Joining a nonprofit board is an excellent and enormous commitment. Many…
5 Mistakes Speakers Must Avoid Like the Plague
Recently, I attended a conference, a day-long event with multiple sessions and a few well-known speakers, with over 5,000 people in attendance. Although I got a great deal out of the experience, some of the actions of some of the speakers really disappointed me. So much so, that I summarized a few thoughts about speaking…
Four Ways to Avoid Brand Fatigue
When it comes to branding, there is such a thing as being “too much.” Brand fatigue refers to that tipping point when your public presence and message stop having a positive effect. It is the point when visibility, frequency, and emotional effect actually work against the brand instead of for it. The following tips will…
5 Etiquette Rules for Your Personal Brand Online (Especially Young Professionals)
Recently I participated on a panel at a Reston Chamber Young Professionals event focused on personal branding and how to build your presence online. The audience was fantastic and we shared a great dialog on the rules of engagement and etiquette online. These five rules came up in the discussion and it seemed worth repeating.…