Guest blogger: Millennial Laura Peñalver, current intern at BrandMirror In case you missed the first blog, you can find the first 5 things companies need to know about millenials here, 10 Critical Things Companies Need to Know About Millenials (Blog 1 of 3). 6. Millennials are tech savvy X False Millennial Marketing put it best in their aptly…
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10 CRITICAL THINGS COMPANIES NEED TO KNOW ABOUT MILLENNIALS (BLOG 1 OF 3)
Guest blogger: Millennial Laura Peñalver, Currently interning at BrandMirror Are we narcissistic, self-centered brats who yearn for approval and crumble at the possibility of failure, or are we passionate, socially conscious, and equipped with a deep entrepreneurial spirit? Articles concerning Millennials (those born between 1981 and 1996, according to Pew Research) always seem to lean…
5 SIGNALS TO KNOW IF YOUR COMPANY IS THE RIGHT FIT
BrandMirror Spotlights Charlie Mayer from Opower Recently, I interviewed Charlie Mayer, the Director of Operations and Investor Relations at Opower, about his personal brand and how having clarity on his brand enabled him to know when he found his professional “home”.Charlie is a family man, and would describe himself as responsive, hardworking, diligent, generous, and…
HOW CHURCHILL USED BRANDING TO LEAD THROUGH CRISIS
Recently, Capital One hosted an evening with Dr. Stephen Mansfield, author and speaker. Dr. Mansfield discussed the topic of how leaders can lead through crisis to an audience of entrepreneurs, businesses, and community leaders. Churchill was used an example of a leader who learned and leveraged key communication principles of branding to lead through crisis. I…
DO ACTIONS REALLY SPEAK LOUDER THAN WORDS?
<p “margin-bottom:26.0pt;mso-pagination:none;mso-layout-grid-align:=”” none;text-autospace:none”=””>Do you have those moments where you think to yourself, “I did such a great job, I worked so hard, how come I didn’t get promoted, or even recognized?” <p “mso-pagination:none;mso-layout-grid-align:none;=”” text-autospace:none”=””>Often, clients will bring up the old phrase that “actions speak louder than words”. Of course, your actions are very important, but…
BRANDMIRROR SPONSORS WOMEN IN BUSINESS EVENT
I love attending amazing events every day, but Fridays are especially fun and help jump-start the weekend. This past Friday, BrandMirror was honored to sponsor the VIEWPOINTS initiative, hosted by George Mason University, a series that continues throughout the year. The event featured the President of George Mason, Angel Cabrera. At first, it may have…