Guest blogger: Laura Peñalver, current intern at BrandMirror As I conclude my internship here at BrandMirror, I find myself reflecting back on the experience as a whole. In addition to learning applicable skills in the marketing field, including how to effectively research, write a proposal, and create a social media campaign, I was lucky enough…
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10 WAYS COMPANIES SHOULD ENGAGE MILLENNIALS
As a follow up to our initial blogs about millennials, we have pulled together best practices that companies can utilize to engage their millennial workforce. Retaining millennials can be costly. Leveraging these suggestions can help increase their loyalty and keep them engaged. 1. Introduce an Onboarding Program Tailored for Millennials Many companies create onboarding programs for new hires that…
LOGO DESIGN QUESTIONS YOU SHOULD ASK YOURSELF
When I launched my company in April of 2012, I went with my own name and a placeholder logo. It took some time to really conceptualize what I wanted my company name and logo to represent. Here are 5 key questions I found myself needing to answer to really LOVE my logo. 1. What do…
THE BUSY-NESS EPIDEMIC, YOUR BRAND OVERWHELMED
Recently, I heard Brigid Schulte, author of Overwhelmed, speak about her book at a Her Corner Speaker Series event. She spent an amazing hour discussing her book, outlining key takeaways, and enlightening the audience about two important issues: 1) why we are so overwhelmed and 2) what can we do about it. We all know that…
12 SUCCESS FACTORS SHARED BY LINDA BOLAND ABRAHAM, CO-FOUNDER OF COMSCORE
Linda Boland Abraham speaking at the C-Suite Meet & Greet at the Washington Women’s Leadership Initiative. Guy St. Juste from Capital One and Carolyn Thompson, the Board Chair of the WWLI. This month, I had the privilege of attending the WWLI, Washington Women’s Leadership Initiative, C-Suite Meet & Greet, hosted and sponsored by Capital One.…
10 CRITICAL THINGS COMPANIES NEED TO KNOW ABOUT MILLENNIALS (BLOG 2 OF 3)
Guest blogger: Millennial Laura Peñalver, current intern at BrandMirror In case you missed the first blog, you can find the first 5 things companies need to know about millenials here, 10 Critical Things Companies Need to Know About Millenials (Blog 1 of 3). 6. Millennials are tech savvy X False Millennial Marketing put it best in their aptly…