Working with senior leaders, from executives to CEOs, always provides a ton of insight. One thing is always true – most individuals over a certain age/demographic tend to not love social media. It takes real focus to paint the picture of how important it is to be online as a leader. However, for millennials, the…
Blog
5 INSIGHTS ON WHY EXECUTIVES SHOULD EMBRACE BEING ONLINE
Let’s face it, most C-Suite level executives and business owners are not online. It is likely for a lot of great reasons -they are busy, they think it could hurt the company brand, they do not know what to say, it is not their job. If these responses seem familiar, here are five important reasons…
5 CRITICAL STEPS TO MOVE PAST A MISTAKE
We all make mistakes. It is not a question of if, just a matter of when. Recently, I spoke to a group of executives from Marriott on behalf of the Georgetown University Women’s Leadership Institute. This group of leaders happened to be women. One of the senior leaders from Marriott, a male, offered to host…
8 FACEBOOK INSIGHTS FOR BRANDS TO CONSIDER WHEN ONLINE
Staying on top of all of the social media channels is challenging! Recently, I co-presented with Kelly McLaughlan of KME.Digital on Facebook and the key steps for Facebook admins to keep in mind. We were working with the Loudoun County Volunteer Fire & Rescue teams to highlight what they could do to expand their reach…
WHY DIVERSITY, EMPATHY, AND DOING THE RIGHT THING MATTER
This last few weeks have been shocking when it comes to PR disasters from brands like Pepsi, United, and even the White House. What in the world is going on and how do we make sense of it? Here are a few thoughts for leaders and companies to ponder so they can be ready when…
5 WAYS YOUR EMPLOYEES UNDER LEVERAGE LINKEDIN
If you have employees, there are ways you are likely under leveraging LinkedIn and missing opportunities to grow the personal brand of each employee and the company brand. There are a lot of opportunities for companies to improve their presence online by creating a brand ambassador program. Employees are already brand ambassadors. The question is…