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Four Ways to Avoid Brand Fatigue

Four Ways to Avoid Brand Fatigue

When it comes to branding, there is such a thing as being “too much.” Brand fatigue refers to that tipping point when your public presence and message stop having a positive effect. It is the point when visibility, frequency, and emotional effect actually work against the brand instead of for it. The following tips will…

5 Etiquette Rules for Your Personal Brand Online (Especially Young Professionals)

5 Etiquette Rules for Your Personal Brand Online (Especially Young Professionals)

Recently I participated on a panel at a Reston Chamber Young Professionals event focused on personal branding and how to build your presence online. The audience was fantastic and we shared a great dialog on the rules of engagement and etiquette online. These five rules came up in the discussion and it seemed worth repeating.…

5 Ways to Tackle Ageism on LinkedIn

5 Ways to Tackle Ageism on LinkedIn

LinkedIn is an important resource for job hunting and career development. Sadly, it is no more immune to ageism than anyplace else. The preference for youth in terms of energy, contemporary knowledge, and cost means that your LinkedIn presence may be feeding ageist biases and interfering with your career prospects. When it comes to portraying…