When I work with my clients, I often do a “superpower” exercise, where I ask them to identify one word that reflects their brand, their promise. For me, it is “gutsy”. I have to be gutsy as an entrepreneur and I have to be gutsy for my clients. Starting on October 13th, working with the Difference Press, I began writing a book. I had no idea what it was going to be called, only that I needed to share the process I use with my clients to help other entrepreneurs and executives.

Writing The Intentional Entrepreneur was one of the hardest things I have done and I leaned on a lot of people to provide feedback, insights, and inspiration. A huge thank you to Angela Laurie, from the Difference Press, and my editor, Mile Nedeljkov.

13 weeks after I started, my book will launch on January 19th. Initially it will be available in e-book, audio, and then print starting in March. I hope that it helps evveryone, especially entrepreneurs as they grow their company intentionally from the beginning.

Here is more about the book and what I hope you take away from it.

Are you starting a business? Do you already have a business? If you are launching or leading an organization, it is critical to be intentional about your value (and values) and how you stand out from the competition. Building on concepts and insights from thought leaders like Seth Godin, with his book, When It’s Your Turn, and Gary Vaynerchuk, Crush It; The Intentional Entrepreneur gives you the tools and steps to build a reputation that breaks through the noise and connects with your people, customers, and community.

Self-awareness is critical as an entrepreneur; leveraging your strengths and outsourcing the rest is critical to success. This book will walk you through how to own your reality, your purpose, and how to shape how others perceive you through intentional content and communication.

This book will help you understand:

    • How personal branding relates to your business and why
    • How you are unique and why people should do business with you
    • What questions to ask when figuring out how to blend your personal reputation and brand with the company brand over time
    • How to create a visibility plan that builds the best relationships to grow your business with clarity and meaning
    • Identify practical ways to manage your online reputation and presence for your brand as the CEO given you only have so much time in the day


Owning your reputation is about protecting it, building it, and becoming a Noisebreaker, not a Noisemaker. People want to work with, and for, someone who is authentic, clear, and shows up intentionally to create value for their people, clients, and community.

From naming your business, to identifying your target customers, to building your unique content strategy – this book walks through dozens of examples and will help you build a reputation that matters and drives your business visibility and growth.

Be your best self,
Jen Dalton