ROCK YOUR CONTENT

by

Melanie Spring reminded us why she is so awesome! Not only did she hand out the best cake pops ever, by Yael, but she delivered exactly what the audience needed to hear. How to rock your content.

She reminded us that content marketing is about:

  • Educating
  • Motivating
  • Inspiring
  • Engaging

These are the key things great content can do.

Other great hints: next time you read a book, underline great content and share it via Twitter.

More to come, just wanted to show you some jewels from the event!

Best,
Jen

 

VA WOMEN’S BUSINESS CONFERENCE

jdalton
Written by
Jen Dalton is a personal brand specialist with entrepreneurship in her DNA. She helps business owners and executives define how they show up as leaders, make the most of their strengths, and tend to their legacy, growth, and visibility. The author of two books, frequent speaker, podcaster and “Purpose Sherpa,” Jen is a critical resource for any person or company that wants to define their brand and differentiate themselves in authentic, credible, and relevant ways to the market.