Our mission is to help you visualize and realize your impact.
BrandMirror creates a structured approach to understand your current reputation and identify your best self and how to present it. We have worked with individuals in various stages of their life - career transition, starting up their own company, completing graduate school, as well senior executives - with the singular focus on gaining clarity of purpose and moving the needle on your brand and your impact.
CEO / Founder of BrandMirror
Jen has over 15 years of experience in strategy, marketing and coaching.
In 2012, she made a gutsy move into the entrepreneurship space, launching
her branding business and became a certified brand strategist. She enables
individuals and companies to define their brand and differentiate themselves in
authentic, credible, and relevant ways to their target audience and market.
She is an active member in the entrepreneur community in the
Washington, D.C. metro area. Partnering with many organizations to develop
their marketing strategy as well as working with individuals to help them both
articulate their core values, mission, vision, and ultimately their brand.
She is committed to giving back to the community through board
service at Homestretch, where she leads the Strategic Planning Committee. Jen
is focused on serving homeless families in the northern Virginia area through
building sustainable business practices and creating innovative strategic
Jen is also a member of Her Corner, a women’s entrepreneur network
that started a few years ago and enjoys meeting monthly with her circle of entrepreneurs and providing (and receiving) coaching and support.
Jen attended Georgetown University as an undergraduate, where she
double-majored in Human Resource Management and International Management. She
recently completed her Executive MBA at Georgetown's McDonough School of
Business in the spring of 2012.
Prior to Georgetown, Jen worked at Capital One for 10 years in
operations, marketing, customer management, and more. She was an active member
on the Environmental Council and received several Circle of Excellence Awards
for her contributions individually and as a team member.
Jen is a REACH Certified Personal Branding
Strategist, helping individuals define their authentic brand to achieve career and
She is a mom to two boys, wife to a husband as
introverted as she is extroverted, loves singing, dancing, and laughing.
“Life isn’t about finding yourself. Life is about creating yourself.” –
George Bernard Shaw
"Jen volunteered to join our board as part of an SBA program and she is awesome. She has enlightened me to many marketing ideas and has me focused on my personal and business branding. Thanks to Jen, I am inspired to grow the company while keeping the big picture in mind."
Michael Williams Building Envelope Consulting, LLC