What is a personal brand, and why does it even matter? Put simply, your brand is your reputation. It’s the words that people think of to define you. It’s how relevant you are, and what conversations you are a part of. It’s how you stand out from others. If you don’t define your personal brand,…
Category: Differentiation
KEY PERSONAL BRANDING TRENDS FOR 2018
We all have a personal brand, whether it is helping or hurting us is a different question. Although personal branding was first mentioned in 1997, the reality is people still struggle to figure out if they want a personal brand and what it all really means. Last year, Sheryl Sandberg focused on finding your voice…
ACCELERATE THE LAUNCH AND GROWTH OF YOUR BUSINESS
I remember the first day I really launched my company. It was the moment I knew that the purpose of my business aligned with my ideal clients, my logo, and the company name, and most importantly, its differentiated message. The hardest thing for an entrepreneur to do is gain audacious clarity on the target segments…