If these responses seem familiar, here are five important reasons why the CEO and any executive team member should be online.
1. Your Customers are Online
The reality is that sometimes as a CEO or business owner, you can sometimes be removed from the day to day customer interactions, experience, and what people are interested in at any given day. It can be insightful and eye-opening for a business leader to be where their customers are online and listening. It is important to know your audience.
Action Step: Identify one social media channel to join or engage in based on where your customers and prospects are. Talk with your marketing team about how you can help support the business goals. The marketing team could even write content for you to respond with or speak to online.