There are a lot of opportunities for companies to improve their presence online by creating a brand ambassador program. Employees are already brand ambassadors. The question is - are they good ones? For many employees being a brand ambassador can be a powerful way to enhance their personal brand while improving the company brand too.
Even if your company does not officially ask employees to be brand ambassadors, it is critical to check on their LinkedIn profiles and see how they reflect your brand as a company.
Here are 5 ways your employees currently under leverage LinkedIn and do a disservice to your company as well as themselves.
1. Get a Great Profile Picture, Better Yet - Get Profile Pictures as a Team
In the past, one of the companies I searched for (Google) had unprofessional and inconsistent head shots. One could argue this is part of their brand, however it still does not convey a sense of team. Another regional company, called Helios HR, had consistent branded profile photos that made them look professional, consistent, and intentional. Even if you don't want the exact same background, at least having polished, professional photos can convey professionalism and increase the likelihood of a great first impression. Especially if your company is a smaller firm, this is a great way to look bigger.