Here are 4 key ways to add value and build your thought leadership without talking about yourself and wearing out your welcome. As you build your content strategy for the week, month, and year, this framework can help ensure you deliver on your brand without talking about yourself too much.
90% of the time, or more, you should post content that falls into one of these four buckets.
Providing information to your audience is a great way to add value. Identify the knowledge you have gained over the years through success or failure. Create little "bundles of knowledge" that you can share.
- If you are an entrepreneur, maybe it is about the key information you need to know before you leave your paying job to start your company.
- If you are a lawyer, write about the impacts of new regulation and how it might affect your constituents.