One of the most important reasons to build your brand from the beginning (or as soon as you can) is that we all make mistakes. It is not a question of if, but of when. Hopefully the mistakes we make are small and relatively easy to recover from, however sometimes they are bigger than we like. In these cases, remember this critical steps on how to help your personal brand survive a crisis.
1. Build Your Brand Before You Need It
Every interaction builds your personal brand and establishes your reputation. When you decide to be late to a meeting or that moment where you send a thank you card to your customer - these decisions all add up. Every interaction adds or takes away from your brand. Define how you want to be perceived and then walk your talk.